Performance Marketing Specialist

About HardyPaw

HardyPaw is on a mission to improve the lives of pets and their owners by offering top-quality wellness and grooming products via our fast-growing e-commerce store. As a digitally native brand, we are laser-focused on growth, retention, and performance — and we're looking for a data-obsessed Performance Marketer to help scale our paid media efforts across platforms.

Role Summary

We're seeking a results-driven Performance Marketing Specialist with 5+ years of experience in e-commerce marketing. In this role, you'll be responsible for planning, executing, and optimizing paid campaigns across Meta (Facebook / Instagram), Google Ads, TikTok, and other performance channels. You'll bring a strong analytical mindset and a creative eye for building ad funnels that convert – all while staying aligned with HardyPaw's brand tone and audience.

Key Responsibilities

Paid Media Strategy & Execution

Own and manage end-to-end performance campaigns across :

• Meta Ads (FB / IG) – Retargeting, Prospecting, Dynamic Catalog Ads
• Google Ads – Search, Shopping, Display, and Performance Max
• TikTok Ads , YouTube , and emerging DTC platforms as applicable
• Develop full-funnel media strategies : cold traffic, retargeting, and post-purchase nurture flows.

Data Analysis & Optimization

Audience & Funnel Management

Creative Direction & Ad Production

Budgeting & Forecasting

Collaboration & Communication

Qualifications

Skills Required

ugc, Google Ads, Landing Page Optimization, Shopify