Media Planner

Job Overview : Pencil is looking to hire a data analyst or Media planner to take the responsibility of setting up data funnel, collecting, and analyzing data for our Media Plans. For a person to do well in this role, he / she should have a thorough understanding of Google Analytics, Google Tag Manager, and Google Search Console.

Responsibilities and Duties :

• Collect, Store, and Route user data  via all channels
• Setting up business analytics events via Mixpanel (Segment) and similar tools
• Recognizing lead channels and creating funnel specific to each channel to analyze and interpret data
• Interpreting user behaviour via tools like Google Analytics, Google Tag Manager, and Google Search Console.
• Reporting the results back to the relevant members of the business
• Identifying patterns and trends in data sets
• Working alongside teams to establish business needs