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YouTube Growth Manager
ConfidentialMumbai8 days ago
Job descriptionPlan and execute digital marketing campaigns to drive traffic to websites and OTT platforms. Use SEO, SEM, and other tools to maximize brand visibility across digital channels (Google, social media, email marketing, etc.). Analyze campaign performance and ROI, and suggest improvements based on insights. Identify, engage, and manage relationships with relevant YouTubers and influencers. Negotiate collaborations and cross-promotions to enhance OTT platform visibility. Strategically leverage influencer marketing to tap into targeted communities. Utilize in-depth knowledge of OTT ecosystems to enhance platform discoverability and subscriber growth. Explore partnership opportunities with other OTT platforms or content aggregators. Stay up to date with industry shifts and best practices for OTT content distribution and promotion. Work closely with content development teams to guide content direction aligned with audience interest and platform best practices. Ensure consistency in tone, messaging, and quality across YouTube, OTT, and digital marketing touchpoints. Experience : Proven experience in digital marketing, YouTube channel management, influencer partnerships, and OTT platform strategies. Technical Proficiency : Strong knowledge of YouTube and Google algorithms, SEO / SEM strategies, and analytics tools (Google Analytics, YouTube Studio, etc.). Strategic & Creative Thinking : Ability to blend data-driven insights with creative content strategies to fuel channel and platform growth. Relationship Management : Experience working with content creators, influencers, and marketing partners. Personality Fit : Tech-savvy, digital media enthusiast with a passion for content creation, trends, and storytelling.
Key Responsibilities
YouTube Channel Growth Strategy :
- Develop and implement a comprehensive strategy to grow the YouTube channel's reach, engagement, and subscriber base.
- Leverage deep understanding of YouTube algorithms, SEO, and trending formats to optimize content visibility.
- Monitor analytics and adjust strategies to ensure continuous improvement in performance.
Digital Media & Marketing :
YouTuber Relations & Influencer Tie-Ups :
OTT Platform Exposure :
Content Development Collaboration :
Qualifications & Skills
Skills Required
Digital Marketing, influencer marketing
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Growth Manager • Mumbai
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