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NDTV Network
Sales Strategy ManagerNDTV Network • Noida, Uttar Pradesh, India
Sales Strategy Manager

Sales Strategy Manager

NDTV Network • Noida, Uttar Pradesh, India
20 days ago
Job description

Sales Strategy & Planning – Digital (News Media)

Role Objective

Drive digital revenue growth and competitive leadership through strategic planning, pricing optimization, monetization, forecasting, and market intelligence.


Key Responsibilities

Revenue Strategy & Forecasting

  • Own digital AOP planning, forecasting, and revenue tracking
  • Monitor projections vs. actuals and drive corrective actions
  • Develop category, client, and platform-level revenue strategies

Pricing & Monetization

  • Optimize pricing across Display, Video, Programmatic, and Branded Content
  • Drive yield optimization and maximize inventory monetization
  • Analyze deal quality, discounting trends, and effective yield

Market Intelligence & Competitive Benchmarking

  • Benchmark competitors on pricing, inventory mix, ad formats, and sponsorship models
  • Support monetization innovation and traffic-led revenue opportunities
  • Monitor AdEx trends, emerging advertisers, and programmatic adoption
  • Track advertiser movement, category spends, and share of wallet
  • Identify pricing gaps, premium positioning opportunities, and undercut risks
  • Build leadership dashboards and competitive intelligence reports

Pipeline & Analytics

  • Ensure CRM discipline, pipeline visibility, and forecasting accuracy
  • Track conversion ratios, deal movement, and revenue leakage
  • Analyze traffic, engagement, inventory utilization, and platform-wise revenue
  • Generate actionable insights for sales teams

Governance & Reporting

  • Build real-time dashboards and executive summaries
  • Standardize pricing, discounting, and approval frameworks
  • Ensure reporting accuracy and deal governance


Qualifications & Experience

  • MBA/Postgraduate in Business, Marketing, or Finance
  • 6–10+ years in digital sales strategy, revenue planning, or ad monetization
  • Strong understanding of programmatic ecosystem and digital pricing models (CPM/CPC/CPV)


Core Skills

  • Pricing strategy & commercial acumen
  • Advanced analytics and data interpretation
  • Competitive benchmarking & market intelligence
  • Expertise in Excel, dashboards, and presentations
  • Strong attention to detail and insight generation


Preferred Profile

  • Experience in digital news/media or publishing industry
  • Exposure to Google Analytics, Ad Manager, AdEx, and programmatic tools
  • Proven expertise in pricing strategy and yield management

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Sales Strategy Manager • Noida, Uttar Pradesh, India

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