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Demand Generation Marketing Manager – Digital Engineering Services

Demand Generation Marketing Manager – Digital Engineering Services

SutherlandLucknow, IN
3 days ago
Job description

We are seeking a motivated, strategic, and results-driven Demand Generation Marketing Leader with deep expertise in Digital Engineering Services . This role demands strong proficiency in Account-Based Marketing (ABM) , branding , social selling tactics ,and pipeline-focused demand generation . The ideal candidate has successfully designed and executed 1 : 1 and 1 : few ABM programs , developed thought leadership-led branding initiatives, and built integrated campaigns that drive measurable growth.

Key Responsibilities

Demand Generation & ABM

  • Ensuring acumen in digital and ABM marketing
  • Develop and execute integrated demand generation programs across digital, social, website, events, and content syndication tailored to digital engineering buyers.
  • Design, execute, and scale 1 : 1 and 1 : few ABM strategies , aligning closely with Sales and Client Partners.
  • Contribute to marketing plan execution end 2 end, from content production to campaign activation and campaign planning adjustments as we go
  • Ensure the plans supports the marketing targets ensuring growth across verticals
  • Conduct targeted research and stakeholder mapping to identify high-potential accounts and decision-makers.
  • Drive personalized direct outreach with multi-channel engagement tactics to secure executive-level conversations.
  • Build buying group engagement strategies , mapping key influencers and tailoring value propositions to specific roles.

Branding & Positioning

  • Lead branding initiatives to elevate the company’s reputation in digital engineering services.
  • Develop thought leadership campaigns, content storytelling, and corporate narratives that strengthen brand visibility.
  • Ensure brand consistency across all channels and campaigns.

    • Collaboration & Growth Alignment

  • Partner with sales, client partners, and cross-functional teams to identify growth opportunities , cross-sell, and upsell potential.
  • Ensure alignment with revenue teams to translate marketing efforts into pipeline and bookings.
  • Collaborate with product engineering and content teams to craft compelling buyer-centric assets.

    • Pipeline Monitoring & Analytics

  • Demonstrate high accountability on pipeline contribution and development
  • Track and monitor lead qualification criteria to ensure strong sales hand-offs along the funnel.
  • Track and report pipeline progression with accurate CRM attribution.
  • Provide engagement insights and optimize strategies based on performance analytics.

    • Market Acumen & Continuous Learning

  • 10+ years of experience in B2B marketing and strong understanding of industry needs (BFSI, Retail & Travel, Healthcare, Tech & CME) with the ability to align strategies with business growth.
  • Stay informed about industry trends, customer challenges, and competitive dynamics in digital engineering.
  • Continuously refine strategies based on performance insights and evolving market conditions.

    • Qualifications & Skills

  • Bachelor’s degree in engineering / marketing with Masters / MBA essential
  • 9–14 years of B2B marketing experience, preferably in technology / digital engineering services .
  • Proven ABM expertise (1 : 1 and 1 : few) with measurable success in driving engagement and pipeline.
  • Demonstrated experience in branding, corporate positioning, and integrated storytelling .
  • Proficiency in social selling tactics to build executive-level engagement and amplify ABM campaigns.
  • Strong business acumen with the ability to connect marketing to revenue growth.
  • Strong ability to analyze insights and performance to refine engagement strategies.
  • Hands-on experience with CRM and marketing automation tools (Salesforce, Marketo, HubSpot, 6Sense, Pardot, Octopost, ABM platforms, CRM Platforms etc.).
  • Strong analytical skills to measure ROI, refine campaigns, and deliver executive-level reporting.
  • Excellent communication & collaboration skills for working with senior stakeholders.
  • Highly adaptable, with a results-driven and growth-focused mindset .
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