AGM Marketing (Ispira)

AGM– Brand & Marketing Communication
Business: Ispira (Part of Simpolo Group) Reporting To: Business Head

Role Overview
The AGM – Brand & Marketing Communication will be the strategic custodian of the Neotra brand.
The role will drive brand positioning, experiential marketing, exhibitions, retail branding, website and digital presence, product launch communication, and high-impact marketing assets.
This position requires a blend of strategic brand thinking, design sensitivity, execution excellence, and commercial acumen to elevate Neotra into a category-defining premium brand.
Key Responsibilities
1. Brand Strategy & Positioning
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Define and strengthen Neotra’s brand architecture and long-term positioning.
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Develop annual branding roadmap aligned with business growth plans.
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Build a distinct premium brand identity across all customer touchpoints.
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Ensure consistent communication across ATL, BTL, digital, and retail platforms.
2. Marketing Communication & Campaigns
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Lead development of integrated marketing campaigns for product launches and brand building.
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Oversee creation of catalogues, brochures, digital assets, presentations, and brand films.
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Partner with creative agencies to ensure differentiated storytelling.
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Drive architect and influencer engagement initiatives.
3. Website & Digital Ecosystem
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Own overall website strategy, content architecture, and user experience.
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Drive SEO strategy, analytics tracking, and digital visibility improvement.
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Ensure seamless integration of product portfolio and lead-generation pathways.
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Collaborate with digital agencies to enhance online presence and engagement.
4. Exhibitions & Experiential Marketing
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Lead participation in national and international exhibitions.
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Conceptualize high-impact booth designs aligned with premium brand identity.
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Drive experiential marketing initiatives targeting architects and channel partners.
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Ensure flawless execution, budget control, and ROI evaluation.
5. Retail Branding & POS Strategy
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Develop and standardize retail branding guidelines.
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Drive POS material strategy and deployment across dealer networks.
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Ensure uniform and premium visual merchandising standards.
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Monitor brand compliance across markets.
6. Corporate Gifting & Marketing Kit Development
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Design differentiated and premium gifting solutions for key stakeholders.
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Lead development of product launch kits, sampling kits, and sales enablement tools.
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Ensure innovation in packaging and presentation.
7. Budget, Vendor & Team Leadership
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Own and manage annual branding and communication budgets.
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Build and lead a high-performance marketing team.
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Select and manage creative, digital, event, and fabrication partners.
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Drive cost optimization without compromising brand quality.
Strategic Impact of the Role
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Establish Neotra as a premium design-led brand.
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Enhance architect and influencer engagement.
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Strengthen dealer confidence through superior branding support.
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Build a scalable and consistent brand ecosystem across India and future global markets.
Key Performance Indicators (KPIs)
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Brand recall and visibility metrics.
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Successful execution of annual branding calendar.
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Timely launch of campaigns and marketing initiatives.
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Exhibition ROI and lead generation metrics.
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Retail branding compliance and deployment quality.
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Website traffic, engagement, and lead conversions.
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Budget adherence and vendor efficiency.
Candidate Profile
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8–10 years of experience in Branding & Marketing Communication.
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Prior experience in building materials / ceramics / surfaces / architecture-focused brands preferred.
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Strong exposure to premium brand positioning.
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Proven experience in exhibitions, experiential marketing, and retail branding.
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Experience managing agencies and cross-functional teams.
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Strong design sensibility with business orientation.
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High ownership, strategic thinking, and execution capability.
Education
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Graduate in Marketing / Business / Communication / Design
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MBA (Marketing) preferred
Leadership Competencies
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Strategic Brand Vision
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Creative & Design Sensibility
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Business & Commercial Acumen
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Stakeholder Influence
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Execution Excellence
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Team Building & Leadership