Business Development Associate (Online & Distance Learning)

Head – B2C Online Courses (Founder's Office)

Vertical: Online Degree & Certification Programs (B2C)

Location: Gurgaon

Experience: 1–5 Years (EdTech / Higher Education)

Reporting to: Founders

Compensation: Top-of-market + Smart Incentives

Type: Full-Time | Leadership Role

Founder's Context

MatchToCollege is building a full-stack EdTech platform—from discovery to counselling to admissions—powered by AI and data.

We are now launching and scaling a dedicated B2C Online Courses vertical, focused on:

• Online MBA / MCA / BBA / BCA
• Distance & Hybrid programs
• University-led online degrees & certifications

This role owns the entire vertical end-to-end—revenue, partnerships, team, and execution.

What You Will Own (End-to-End)

This is not a functional role.

This is business ownership.

You will:

• Build the B2C Online Courses vertical from scratch
• Own revenue targets, growth strategy, and unit economics
• Work directly with founders on vision, structure, and scale

Key Responsibilities

University Partnerships & Revenue

• Leverage existing direct relationships with:
• Online university leadership
• Admissions heads
• Distance & digital learning teams
• Onboard universities for B2C online programs
• Structure commercials, incentives & performance models
• Scale partner count and revenue predictably

B2C Admissions & Growth

• Build a high-performing online admissions engine
• Work with marketing & counselling teams to:
• Improve lead quality & conversions
• Optimize CAC, CPL & revenue per admission
• Own monthly & quarterly revenue numbers

Team Building & Leadership

• Hire, train, and scale:
• Academic counsellors
• Partner managers
• Ops & support teams
• Set KPIs, incentive plans & performance frameworks
• Build a culture of accountability and growth

CRM, Process & Tech Stack

Own CRM setup & optimisation (Leads, follow-ups, partner workflows)

Build SOPs for:

• Partner onboarding
• Counselling processes
• Admissions tracking
• Work closely with product & tech teams to improve systems

Founder-Level Collaboration

• Act as a business partner to the founders
• Share market insights, trends & opportunities
• Help shape long-term EdTech strategy beyond this vertical

Who Should Apply

This role is ideal for someone who has:

1–5 years of senior experience in EdTech / Online Education

Direct, active relationships with online universities in India

Built or scaled B2C admissions or revenue verticals

Strong understanding of:

University onboarding

B2C lead funnels

Counselling-led conversions

Hands-on experience with CRM tools & sales processes

Founder's mindset: ownership, speed, accountability

Strong Plus Points

Previously built a 1–10+ Cr EdTech revenue vertical

Experience launching new verticals or P&L ownership

Ability to bring immediate university tie-ups

What We Offer

Leadership role with P&L ownership

Smart ESOPs with real long-term upside

Competitive fixed + performance-linked compensation

Direct access to founders & strategic decision-making

Opportunity to build India's most trusted Online Education marketplace

How to Apply

Interested candidates can share Resume on [HIDDEN TEXT]

or apply via Linkedin

Skills Required
CRM Tools