Key Accounts Manager

prasuma • Manesar, India

29 days ago

Job description

Job Title: Key Accounts Manager – E-commerce

Location: Delhi NCR

Department: Sales & Business Development

Company: Prasuma (Leading Ready-to-Eat & Frozen Foods Brand)

About Prasuma

Prasuma is one of India's fastest-growing premium food brands, known for its iconic Momos, Frozen

Snacks, and Ready-to-Eat products. With a strong presence across E-commerce Prasuma is

redefining convenience food through quality, taste, and innovation.

Role Overview

The Key Accounts Manager – E-commerce will be responsible for driving revenue growth, building

strong platform relationships, and ensuring brand excellence across leading online partners & Quick commerce platforms example blinkit, zepto, big basket, flipkart, . This role

involves managing P&L for key e-commerce accounts, executing business plans, and collaborating

cross-functionally to deliver growth targets.

Key Responsibilities

Revenue Delivery & Growth
Achieve monthly, quarterly, and annual sales targets for E-commerce channels.
Drive volume, value, and profitability across key accounts.
Develop and execute account-specific business and growth plans.
Account Management & Relationship Building
Manage and strengthen relationships with key partners including Amazon, Blinkit, Zepto, Swiggy

Instamart, BigBasket, and others.

Lead Joint Business Planning (JBP) with major accounts.
Negotiate listings, margins, promotions, and visibility initiatives.
Distribution & Availability
Ensure 100% product availability across all online platforms.
Coordinate with supply chain for smooth order fulfillment and replenishment.
Track and improve fill rates while minimizing out-of-stock (OOS) issues.
Visibility & Activation
Plan and execute platform activations, banner ads, and content improvements.
Ensure consistent brand presence and adherence to brand guidelines.
Drive visibility through deals, sponsored listings, and feature spots.
Promotions & Scheme Management
Design and implement promotional schemes aligned with business strategy.
Monitor and evaluate ROI on promotions and marketing spends.
Optimize trade spends while maintaining profitability.
Data Analytics & Reporting
Analyze sales performance, category trends, and platform data.
Track competition pricing, promotions, and new product launches.
Provide actionable insights to management for business decisions.
E-commerce Growth
Optimize product content, keywords, and search rankings.
Manage performance marketing campaigns (AMS, sponsored ads, etc.).
Improve conversion rates and enhance consumer engagement.
Cross-Functional Collaboration
Work closely with Marketing, Supply Chain, and Finance teams for seamless execution.
Partner with marketing for platform activations and creative content.
Support finance in receivables, claims, and reconciliations.
Compliance & Governance
Adhere to company policies on pricing, trade terms, and claims.
Ensure timely claim settlement and minimize financial leakages.

Required Skills & Qualifications

Graduate/Postgraduate (MBA preferred) with 4–7 years of experience in E-commerce Key Account

Management, preferably in FMCG or Frozen Foods.

Strong understanding of E-commerce business models, analytics, and platform dynamics.
Excellent negotiation, analytical, and relationship management skills.
Proficiency in Excel, data analytics, and sales reporting tools.
Entrepreneurial mindset with a results-driven approach.

Reporting To: National Sales Manager – E-commerce

Why Join Prasuma

Be part of a fast-growing premium food brand shaping India's ready-to-eat market.
Work with a dynamic team driving innovation in E-commerce.
Opportunity to scale business impact across national online channels

Skills: communication,ecommerce,sales & marketing,quick commerce,advanced excel skills,sales
Skills Required
Data Analytics, Excel, Negotiation, e-commerce, Performance Marketing

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