Senior Executive

We are looking for a proactive, creative, and performance-driven Senior Executive – Marketing & Communications to strengthen our brand presence and communication impact.
This role is ideal for someone with a strong foundation in content strategy, digital marketing, website and media management, and brand storytelling. You will support the development and execution of 360-degree marketing and communication strategies across digital, print, paid, and earned media channels.
Job Description

• Strategic communication & brand management
  
• Support the implementation of integrated communication strategies aligned with business and brand objectives
  
• Ensure consistent brand messaging across all touchpoints, internal and external
  
• Assist in positioning leadership and practice areas through creative storytelling and sector insights.
  

Content creation & management

• Develop, edit, and manage compelling content for social media, and digital campaigns
  
• Coordinate with internal teams and external agencies for creative production (graphic, video, audio)
  
• Align content calendars with key organizational milestones and campaigns.
  
• Paid marketing & campaign Execution
  
• Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms.
  
• Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI
  
• Work closely with external vendors/agencies for media planning and execution
  

Website & SEO management

• Manage and update website content (WordPress, Drupal, or similar CMS platforms)
  
• Ensure SEO optimization for all key pages and lead generation performance
  
• Track web analytics (Google Analytics, Search Console) and ensure UI/UX consistency
  
• Social media & community engagement
  
• Manage content calendar and posting for social media handles (LinkedIn, X/Twitter, YouTube, Instagram, etc.)
  
• Boost engagement and follower growth via strategic campaigns and performance tracking
  
• Leverage trending content formats (reels, stories, polls, LinkedIn carousels) to enhance brand visibility
  
• Internal communications & event support
  
• Create internal newsletters and leadership updates,
  
• Support execution of corporate events, webinars, launches, and stakeholder engagements
  
• Coordinate with design, admin, and capability teams for seamless communication execution
  

Required qualifications & experience

• Master's degree in Marketing, Communications, Journalism, Media Studies, or a related field
  
• 5 years of relevant work experience in B2B, consulting, development, BFSI, or tech sectors
  
• Demonstrated experience in digital marketing, website management, PR, and content creation
  
• Strong command of communication tools: WordPress, Google Ads, Meta Business Suite, Google Analytics, Canva/Adobe Suite, Mailchimp/Zoho/HubSpot
  
• Exceptional writing, editing, and proofing skills with a keen eye for detail
  
• Analytical mindset with ability to measure and report on campaign performance.
  

Preferred skills

• Working knowledge of SEO/SEM best practices and tools
  
• Experience in planning and running paid media campaigns
  
• Familiarity with influencer marketing and community-building strategies
  
• Ability to multitask and prioritize under tight timelines
  
• A collaborative attitude with a strong sense of ownership and creativity
  
• Ability to work effectively with cross-functional and cross-cultural teams to achieve common goals
  
• Willingness to take calculated risks and explore new approaches
  
• Commitment to encouraging innovation and fostering growth within the team
  
  

Requirements

Key Skills

• Develop, edit, and manage compelling content for social media, and digital campaigns
  
  
• Coordinate with internal teams and external agencies for creative production (graphic, video, audio)
  
  
• Align content calendars with key organizational milestones and campaigns
  
  
• Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms
  
  
• Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI
  
  
• Manage and update website content (WordPress, Drupal, or similar CMS platforms)
  

Skills Required
Hubspot, Zoho, Digital Marketing, Website Management, Linkedin, Adobe Suite, Content Strategy, mailchimp, Google Ads, Canva, Drupal, Wordpress, Google Analytics