Content Writer- Troovy

Location: Gurugram

Company: Troovy

Troovy is a new-age kids' snacks brand built on a simple belief, healthy snacks don't have to be boring. Imagined by kids and trusted by parents, we're building a brand that sits at the intersection of taste, trust, and storytelling.

We're looking for a Content Writer who can help us shape how Troovy shows up across digital, packaging, campaigns, and culture.

This is not just a writing role. It's a brand-building role.

What you'll work on

• Social-first content (Instagram, Reels scripts, launches, campaign narratives)
• Website and product copy
• Packaging and on-pack messaging
• Emailers and performance ad copy
• Founder storytelling and PR narratives
• Contributing to campaign concepts with the creative team

Who are you

• 2-3 years of experience in content, copywriting, or brand storytelling
• Strong understanding of digital culture and social media language
• Able to write sharp, conversational copy that feels human (not corporate)
• Comfortable switching between fun, witty, emotional, and informative tones
• Bonus: Experience in D2C, FMCG, or consumer brands

You should be someone who:

• Notices good copy in the wild
• Understands how parents think
• Knows how to make 'healthy snacks' sound interesting
• Can turn a small idea into a big narrative

What you'll work on

• Work directly with founders and leadership
• Build a fast-growing consumer brand from the inside
• See your work go live across campaigns, packaging, and product launches
• Be part of shaping a new category in kids' food

Skills Required
Copywriting