Job Title : Director of AI Marketing (CoTester)
Location: Pune / On-site
Department: Marketing
Reporting to: CMO / CEO
Experience: 8–12+ years (3–5+ years leading teams)
Type: Full-time
About CoTester
CoTester is building the next generation of AI-powered software testing — enabling QA teams and engineering leaders to automate faster, test smarter, and ship with confidence. We’re not just another test automation tool — we’re creating an intelligent testing co-pilot that changes how modern teams build software.
Role Overview
We’re looking for a Director of AI Marketing to lead and scale CoTester’s marketing strategy — focused on positioning, growth, and category creation. This role demands someone who understands AI-led product storytelling, can build high-impact GTM strategy, and can drive growth through content, community, partnerships, and performance marketing.
This is a leadership role where you will define the voice of CoTester, shape the narrative of AI in testing, and directly influence revenue growth.
Key Responsibilities:
1) AI Product Positioning & Messaging
• Own CoTester’s positioning, value messaging, and narrative in the AI testing space.
• Translate complex AI capabilities into simple, high-impact customer stories.
• Build differentiated messaging against competitors (AI testing, automation platforms, cloud
testing players).
2) Category & Thought Leadership
• Establish CoTester as a category leader in AI-driven software testing.
• Drive executive and brand credibility through content, speaking, and opinion-led marketing.
• Create a repeatable system for thought leadership: blogs, LinkedIn, podcasts, webinars, reports.
3) Growth & Demand Generation
• Build and scale acquisition channels (SEO, content, performance marketing, paid social, email).
• Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems.
• Improve conversion rates across funnel stages (lead → trial/demo → POC → close).
4) PLG + Product Marketing Strategy
• Work closely with Product and Engineering to launch AI features and enhancements.
• Build GTM plans and product launch playbooks.
• Improve onboarding, activation, and retention through lifecycle and in-product marketing.
5) Community, Partnerships & Influencers
• Grow a community of testers, automation engineers, and QA leaders around CoTester.
• Build partner marketing motions with consulting firms, QA communities, and tool ecosystems.
• Collaborate with influencers and practitioners in QA/DevTools to drive adoption.
6) Team Leadership & Marketing Operations
• Lead and scale a performance-oriented marketing team (content, demand gen, design, PMM).
• Implement strong reporting and analytics dashboards (CAC, conversion, pipeline velocity, ROAS).
• Drive experimentation culture: rapid iterations and campaign optimization.
How to Apply:
We want to hear from you! Please submit your resume to with the subject line: "Director of AI Marketing - TestGrid"
TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
Director of AI Marketing • pune, India
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