- Execution and category management for the FMCG private labels -Foods for both existing and new categories
- Identify opportunities for new categories and make detailed launch plans
- Drive the execution of new product development projects
- Interact with vendor to ensure OTIF launches
- Drive product quality sustenance & improvement
- Analyze market trends and competitive data to maximize revenue.
- Monitor the brand health measures - market share, consumer stickiness, geographic dispersion, etc.; identify gaps, areas of improvement to enable data-backed decision making
- Lead the product mix (pricing, SKU's, distribution, pack graphics) and support product development team
- Work with packaging team on the packaging design development process in close coordination along with design agencies
- Work alongside consumer research team and agencies to better the customer/product understanding
- Work closely with operations teams to ensure superior in-store execution
This person will work closely work with multiple teams across the board:
- Internal - product development, quality, packaging development, consumer research, legal, supply chain, store operations
- External - packaging / design agencies, consumer research agencies
Category Manager - Private Label (FOOD) • Thane, India
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