CRM and Shopify Expert

Key Responsibility Areas (KRA) – CRM & Shopify Expert (Mimamsaa D2C)

1.Shopify Store Ownership (D2C Focus)

• Manage endtoend operations of the Mimamsaa Shopify store: product upload, collections, pricing, inventory sync, and SEOfriendly descriptions.
• Optimize UX: homepage, category pages, product pages, and checkout flow to maximise conversion and reduce cart abandonment.
• Ensure mobilefirst, fastloading, and brandconsistent experience that reflects Mimamsaa's premium positioning.

2.CRM & Customer Lifecycle (Direct Sales)

• Own the CRM (e.g., Klaviyo, HubSpot, or similar) for all direct Mimamsaa customers (website, WhatsApp, email, Instagram DMs).
• Build and manage customer segments based on AOV, frequency, product affinity, and engagement for hyperpersonalised communication.
• Design and run lifecycle flows: welcome series, postpurchase, reengagement, winback, and VIP/customerclub journeys.

3.Email & SMS Marketing (D2C)

• Plan and execute weekly/monthly campaigns: new launches, festivals, sales, backinstock, and exclusive drops for Mimamsaa's community.
• A/B test subject lines, creatives, offers, and CTAs to improve open rates, CTR, and conversion.
• Ensure all emails/SMS align with Mimamsaa's brand voice, tone, and visual identity.

4.Data, Reporting & Retention

• Track and report on key D2C metrics: conversion rate, AOV, LTV, CAC, repeat purchase rate, and email/SMS performance.
• Provide actionable insights to the founder on customer behaviour, retention, and opportunities to increase LTV.
• Maintain clean, GDPRcompliant customer data and ensure seamless sync between Shopify, CRM, and other tools.

5.CrossChannel Integration

• Work closely with the founder and creative team to align CRM campaigns with new collections, lookbooks, and brand storytelling.
• Support performance marketing (Meta, Google) with CRM data, audience insights, and creatives for retargeting and lookalikes.
• Ensure a seamless customer journey from discovery (social/ads) purchase (Shopify) retention (CRM).

Ideal Fit for Mimamsaa

• 2–4 years in ecommerce, with proven experience in Shopify and a CRM platform (Klaviyo, HubSpot, etc.) for D2C brands.
• Strong analytical mindset with handson experience in email/SMS marketing, lifecycle automation, and retention.
• Comfortable in a founderled, premium fashion brand and able to work independently with minimal supervision.
• Obsessed with customer experience, data, and brand consistency – not just 'pushing sales'.

Skills Required
Shopify, Hubspot, data reporting, Seo