Company: Vaidam Health Pvt. Ltd.
Website: www.vaidam.com
Work location: Gurgaon
Profile: Google AdWords specialist
Experience: 2-3 years of relevant experience (Pref. Healthcare sector)
Education background: Any graduate (Google Ads certified will be preferred)
Job description:
Vaidam Health is looking for a paid media specialist in the digital marketing team to increase its brand awareness.
Role & responsibilities:
• To generate leads using Google AdWords.
• To plan, create, manage and optimize existing PPC campaign components, including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• To create & implement PPC strategies, including keyword research and analysis.
• Be involved in keyword selection and audience targeting.
• To manage the strategy and setup of all paid campaigns.
• Must know how to optimize campaigns based on bids and quality score.
• Must know tools to analyze campaigns of competitors and benchmark performance accordingly.
• Must be Proficient in marketing research and statistical analysis
• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date.
Skills we are looking for:
• Must be self-motivated & driven
• Must be a team player
• Positive and enthusiastic attitude
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Paid Media (google and meta) - upto 3 years experience • Gurgaon / Gurugram, Gurugram, India
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