Group Head- Programmatic buying

Roles & Responsibilities - Build digital marketing roadmap & proposals involving DV360 for clients, including awareness & acquisition campaigns, remarketing campaigns, app installs, and video branding. - Experience managing App Campaigns on DV360 while optimizing for reach/install/conversion. Also experience linking App Analytics platforms to DV360. - Create different ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience activity, and integrating platforms to import/export audiences and conversions. - Collaborate with internal teams to ensure implementation of tracking mechanisms. - Perform client account management responsibilities for display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads. - Monitor accounts daily with respect to budget caps, campaign pacing, lost bidding, impression share, and other key metrics to drive optimization strategies. - Support the creative design team with ideas for ad creatives and templates including VAST, Rich Media, HTML5, and static display creatives. - Communicate with clients/POCs to keep them updated on campaign performance against predefined goals. - Generate reports at three stages of campaigns—before, during, and after. Audit advertising accounts and identify gaps in structure and targeting. - Plan, execute, and manage programmatic campaigns. - Understand performance across digital platforms. - Preferably have experience working on performance-based campaigns. Primary Skills (Mandatory) - Programmatic Buying (Intermediate) - Experience working on DV360 - DV360 Certified Secondary Skills (Optional) - Google Campaign Manager (Intermediate) - Marketing