Conceptualiser

Job Title: Conceptualizer – Events & Brand Activations

Key Responsibilities:-

Concept Development

• Develop original, insight-driven concepts for events, brand activations, exhibitions, and experiential campaigns
• Create compelling storytelling frameworks and creative narratives aligned with brand objectives
• Translate brand strategy and client briefs into impactful on-ground experiences

Campaign & Activation Planning

• Ideate and strategize ATL/BTL campaigns, on-ground activations, and hybrid event concepts
• Ensure consistency across all brand touchpoints including visuals, messaging, and audience interaction

Client Engagement & Presentation

• Participate in client briefing and discovery sessions to understand brand goals and challenges
• Create high-impact concept decks and PPT presentations for internal and client reviews
• Present ideas confidently to clients and incorporate feedback while maintaining creative integrity

Cross-functional Collaboration

• Work closely with project managers, production teams, vendors, and external agencies for seamless execution
• Translate concepts into actionable briefs, timelines, budgets, and execution plans

Research & Trend Analysis

• Stay updated with industry trends, competitor activations, emerging technologies, and consumer behavior
• Apply research insights to enhance creativity and engagement strategies

Quality & Impact Measurement

• Ensure creative output is aligned with business objectives and delivers measurable impact
• Analyze post-event performance and insights to improve future campaigns

Required Qualifications:-

• Bachelor's degree in Marketing, Communications, Event Management, Advertising, or related field
• 7–10 years of experience in event conceptualization, brand activations, or experiential marketing
• Strong storytelling, creative thinking, and visual presentation skills
• Proven experience translating ideas into engaging presentations (PowerPoint, Canva, etc.)
• Experience working with cross-functional teams, vendors, and agencies
• Excellent communication and interpersonal skills

Preferred Skills:-

• Experience with large-scale events, exhibitions, and hybrid activations
• Understanding of consumer psychology and audience engagement
• Exposure to budgeting, project management tools, and risk mitigation
• Ability to work in a fast-paced, deadline-driven environment

Candidate should be from agencies background. Please share your resume on mention below details.

Email id:- [HIDDEN TEXT]

Best Regards,

Himanshu Kumar

Skills Required
Powerpoint, Creative Thinking, Event Conceptualization, Consumer Behavior, Storytelling, experiential marketing, Canva