Manager/Senior Manager - Product Marketing

I.JOB PURPOSE

· Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.

II.KEY RESPONSIBILITIES

• Understanding of TG and Developing New Product Launch Strategy for the concerned Category
• Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging
• Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement and product adoption
• Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail
• Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy,
• Plan budget for campaigns and optimum utilisation on channels with ROI in perspective.
• Ensure quality and timely execution of entire campaign
• Evaluate the campaign and imbibe learnings for future Campaigns

Prefer candidates with 6 or more years of experience in handling premium product categories.

Skills Required
Ecommerce, Market Analysis, Btl, Consumer Insights, Customer Segmentation, key messaging, Atl, Product Positioning