Key Responsibilities:
1. Content Creation
Develop engaging content for digital and offline platforms including social media, website, product promotions, and emailers.
Support internal and external communication with aligned, high-quality content.
2. Digital Marketing
Execute digital campaigns across platforms such as LinkedIn, SoMe, Google Ads, and via email.
Monitor performance metrics and optimize campaigns for better reach and engagement.
3. Graphic & Visual Design
Create marketing collaterals like brochures, banners, social media creatives, and standees using tools such as Adobe InDesign, Illustrator, and Canva.
Ensure brand consistency across all visual assets.
4. Market Research & Analytics
Conduct basic market and competitor research to support campaigns and strategy.
Track campaign performance and provide regular reporting and insights for improvement.
5. Campaign, Event & Product Launch Support
Assist in planning and execution of marketing campaigns, exhibitions, webinars, and new product launches.
Coordinate with vendors, agencies, and internal teams for collateral, branding, and promotional rollout.
6. Collaboration with Different Teams
Work closely with HR for employee branding and internal communication campaigns.
Collaborate with the Projects team to develop case studies and customer success stories.
Coordinate with the Sales team to support region-specific customer communications and marketing tools.
Required Qualifications
Master s degree in Marketing, Mass Communication, Design, or a related field.
Relevant work experience in marketing and design.
Hands-on experience with Adobe Creative Suite (InDesign, Illustrator), Canva, and Microsoft Office.
Agency experience will be preferred, especially with B2B or industrial clients.
Familiarity with social media tools, email marketing platforms and basic analytics tools like Power BI.
Excellent communication skills, attention to detail, and time management.
Key Performance Indicators (KPIs)
Timely execution of marketing and content calendars
Engagement growth on digital platforms (LinkedIn, emailers, website, etc.)
Visual design quality and adherence to brand guidelines
Performance of digital campaigns (clicks, leads, conversions)
On-time support and delivery of assets for new product launches
Accuracy and actionability of market research reports
Internal stakeholder satisfaction and effective cross-functional coordination
Proactive idea generation and contribution to campaign innovation.
A self-starter with a strong learning mindset, creativity, and the ability to multitask
Digital Marketing Executive GGN • Gurgaon, Jharkhand, India
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