Location: Noida, Sector 62 (On-site)
Shift: 3:00 pm – 12:00 am IST, Monday to Friday
Experience: 3–6 years (outsourcing/BPO/KPO domain)
Employment Type: Full-time
About the Role
We're seeking a results-driven Digital Marketing Specialist with deep PPC expertise and proven experience in the outsourcing/BPO sector. You'll own paid acquisition across Google, Bing, and social platforms to generate qualified leads for international markets (US/UK/AU), optimize CPL, and scale ROI.
Key Responsibilities
- Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta to drive qualified leads for outsourcing/BPO services.
- Build and manage full-funnel campaigns: keyword research, ad copy, audience targeting, bid strategies, and budgets.
- Set up and validate conversion tracking (GA4, Google Tag Manager) and create dashboards (Looker Studio/Data Studio) for clear performance reporting.
- Optimize landing pages with CRO best practices (A/B testing, heatmaps/analytics insights) to improve CVR and lower CPL.
- Implement remarketing/retargeting and lookalike strategies to improve lead quality and deal velocity.
- Own weekly and monthly performance reporting, tying efforts to SQLs/opportunities and pipeline contribution.
- Coordinate with sales/BD for feedback loops on lead quality; refine targeting and messaging accordingly.
- Maintain strong account hygiene: negative keywords, query mining, ad extensions, budgets, pacing, and QA.
- Stay current on platform changes, beta opportunities, and competitive trends in the outsourcing industry.
Required Qualifications
- 3–6 years of hands-on PPC experience, with at least 2+ years marketing outsourcing/BPO/KPO services to international clients.
- Proven track record hitting lead-gen KPIs: CPL, CVR, CTR, Quality Score, and ROAS/ROI.
- Expert in Google Ads (Search/Performance Max/Display/YouTube) and Microsoft Ads; strong LinkedIn Ads experience for B2B.
- Proficient with GA4, Google Tag Manager, and Looker Studio; solid grasp of attribution and UTM governance.
- Strong copywriting for ad creatives and landing page briefs tailored to B2B decision-makers.
- Comfortable managing medium-to-large budgets with daily/weekly pacing and forecast accuracy.
- Excellent communication skills and stakeholder management; able to present insights and recommendations clearly.
- Willingness to work the stated shift aligning with US/UK time zones.
- Bachelor's degree in Marketing/Business/Communications or related field.
- Certifications: Google Ads (required); LinkedIn Marketing and Microsoft Ads (preferred).
Nice to Have
- Experience with marketing automation/CRM (HubSpot, Salesforce, Zoho) for lead flow and MQL-to-SQL tracking.
- Basic HTML/CSS or landing page builders (Unbounce/Webflow/HubSpot).
- Experience running industry-specific campaigns (IT outsourcing, customer support outsourcing, finance & accounting, etc.).
- Familiarity with intent data tools and ABM tactics for high-value B2B accounts.
Work Arrangement
- On-site at Noida, Sector 62
- Shift: 3:00 pm – 12:00 am IST, Monday to Friday
Skills Required
linkedin ads , retargeting , Google Tag Manager, Ppc, Copywriting, remarketing, Google Ads, Analytics, Cro
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