Junior Media Buyer

About Opicle:

Opicle has been recognized as India`s Leading Ad-Network. Since 2014, Opicle deliver

quality business services from IT Development to Digital Marketing.We believe in innovation

and adaptability, we thoroughly understand business requirements of our clients and deliver

quality services to full-fill their business objectives. Opicle has been affiliated with over 150

companies worldwide and is joined by more than 500 active and potential publishers .

Job Location: Paras Trinity, Sec-63, Gurgaon.

Designation: Junior Media Buyer

Job role:

You will be managing performance campaigns for marquee domestic & international brands

using multiple ad formats such as Native, Display and Search. We look for people who are

naturally inclined to dig into the numbers and want to grow alongside a fast-pace product.

What skills and experience do you need

Minimum 1-2 years of experience executing campaigns on Programmatic Buying

platforms (Pubmatic, Mediamath, Google Ad Manager, Criteo and other popular DSP

platforms).

Excellent data analysis, interpersonal, communication and storytelling skills to be able to

present campaign results effectively (Experience in a data analyst role is a plus).

A logical thinker with a high level of drive, initiative & self motivation and can meet

deadlines efficiently.

Hands on experience on with analyzing spreadsheets and digital analytics tools like Google

Analytics.

Passionate about marketing and transforming advertiser bottom line results with digital

media.

Roles & Responsibilities:

Forecast the campaign scale and understand the advertisers market positioning on the

basis of the ads brief and industry research.

Collate market insights about advertiser goals and industry trends into actionable campaign

strategies.

Perform daily account management of pay per click/post click conversion to optimise and

display accounts for brands targeted to the IN, SEA, MEA & European Markets, across

various categories like Travel, Retail, Finance, Health, etc.

Identify the right campaign goals and KPIs based on advertiser goals from awareness to

app/website traffic to app/website actions and performance.Analyze and configure keyword bids, daily and monthly budget caps, impression share, win

rates, quality score and other important account metrics.

Consistently conduct creative and targeting experiments to optimize campaigns for

profitability.

Contact us to apply

Email cv at [HIDDEN TEXT]

Skills Required
Data Analysis