Planning Director

Job Title: Planning Director

Location: MRM // McCann – Gurgaon

Department: Strategy & Planning

Reporting To: Chief Strategy Officer / Business Lead

About the Role

We're looking for a sharp and seasoned Planning Director to lead strategy across key brands at MRM Gurgaon. This role is ideal for someone who lives at the intersection of brand, digital, and CRM – someone who believes in the power of ideas, insights, and relationships to drive results. If you enjoy solving complex problems, shaping human-centric journeys, and influencing award-winning creative, you'll thrive here.

Key Responsibilities

• Strategic Ownership:
• Lead the strategic direction for client businesses – from brand and campaign planning to CRM and digital ecosystem thinking.
• CRM & 1:1 Marketing Focus:
• Develop intelligent, data-driven CRM strategies that deepen customer relationships, personalize brand experiences, and deliver measurable impact across the funnel.
• Integrated Thinking:
• Connect the dots across platforms, audiences, and experiences – from ATL to digital to loyalty journeys – with a consistent, insight-driven approach.
• Creative Collaboration:
• Partner closely with creative teams to craft briefs and spark ideas that are rooted in insight and designed to engage, convert, and retain.
• Insight & Intelligence:
• Mine data, trends, and human truths to uncover powerful insights – from macro cultural shifts to micro behavior patterns.
• Client Engagement:
• Serve as a trusted strategic advisor to senior clients, facilitating workshops, leading presentations, and shaping business conversations.
• Team Mentorship:
• Coach and grow a team of junior planners, encouraging curiosity, strategic discipline, and creativity.

What You'll Bring

• 8–12 years of strategy experience in a creative/digital/CRM agency or consultancy.
• Proven track record in brand building, campaign strategy, and CRM/loyalty planning.
• Ability to turn data into insight and insight into action.
• Confidence in presenting to clients and leading strategic conversations.
• Strong storytelling, writing, and visualization skills.
• A collaborative spirit and passion for solving problems creatively.

Nice to Have

• Experience in customer journey mapping, martech ecosystems, or performance strategy.
• Familiarity with tools like Adobe Campaign, Salesforce Marketing Cloud, or similar.
• Knowledge of industries like BFSI, automotive, tech, or retail is a plus.

What We Offer

• A dynamic, award-winning environment with iconic brands.
• The backing of the MRM//McCann global network – rich with knowledge, training, and opportunity.
• A team that values bold thinking, deep relationships, and human connections.

Skills Required
integrated thinking , Adobe Campaign, Salesforce Marketing Cloud, Client Engagement