Senior Performance Marketer

About the Job

Zealmax Innovations Pvt. Ltd., co-founded by distinguished IIM Ahmedabad alumni Mr. Sugnesh Hirpara and Mr. Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector. The company thrives across two robust verticals: UltraCare PRO: Health and Wellness brand, officially recognized by the Ministry of Commerce and Industry, Government of India (ultracarepro.in) and Zealmax Ortho: Orthopedic implants manufacturer and exporter (orthoimplantsindia.com)

About the Role

We are looking for a performance-driven person who will take complete ownership of our website sales performance. The ideal candidate should have strong hands-on experience in running and optimizing campaigns across Meta Ads and Google Ads, with a solid understanding of performance metrics, conversion funnels, and data-driven marketing. This is a high-impact role where you'll be responsible for driving customer acquisition, optimizing conversions, and maximizing returns on ad spends.

Key Responsibilities

• Website Sales Ownership from acquisition to conversion — ensuring consistent growth in sales and profitability.
• Performance Marketing Plan, execute, and optimize campaigns on Meta (Facebook/Instagram) and Google Ads to drive high-quality traffic and conversions.
• Data & Metrics Monitor and optimize key KPIs such as CAC, AOV, ROAS, CTR, and CVR. Identify performance patterns and make quick, data-backed decisions to improve daily and weekly results.
• Tracking & Troubleshooting Ensure accurate tracking through Google Tag Manager, Meta Pixel, and GA4. Troubleshoot data discrepancies or attribution issues as needed.
• Manage and optimize Emailer and WhatsApp automation journeys for remarketing, retention, and precision targeting.
• Cross-Functional Coordination Maintain effective communication with internal teams to ensure alignment on goals, timelines, and deliverables.

What's in It for You

• Competitive salary + performance-based bonuses.
• Growth-oriented, data-driven, and collaborative work culture.
• Direct reporting to the Head of Digital Marketing offering close mentorship and fast-track growth opportunities.
• End-to-end ownership of website performance functions with the freedom to experiment and innovate.
• Exposure to managing significant ad budgets and making strategic marketing decisions.

Requirements

• 3+ of proven experience in performance marketing (Meta & Google Ads as the primary channel).
• Strong analytical skills and proficiency in GA4, GTM, Meta Ads Manager, and Google Ads Dashboard.
• Exposure to D2C / eCommerce businesses will be a strong advantage.

Skills Required
Google Tag Manager, Google Ads