Business Development Manager

Purpose of Position - Responsible for executing strategic outreach initiatives across global regions to identify, engage, and qualify enterprise-level prospects. This role is essential in developing new business by generating high-quality leads, arranging meetings with key decision-makers, and contributing to pipeline growth. The ideal candidate will possess extensive experience in account research, outbound prospecting, and content-driven engagement using tools such as ZoomInfo, Salesloft, LinkedIn, and email.

Contribution – Team Contribution

KRAs

• Design and implement geo-targeted outreach campaigns to engage enterprise prospects across regions.
• Conduct thorough account research to understand client needs, industry trends, and decision-making structures.
• Generate 60–75 qualified meetings annually with senior stakeholders.
• Achieve a minimum 25% conversion rate from lead to opportunity.
• Develop new business by identifying and nurturing high-potential accounts.
• Obtain accurate contact data using tools like ZoomInfo and LinkedIn Sales Navigator.
• Execute outbound calling and email campaigns using Salesloft and other automation platforms.
• Collaborate with external vendors to support lead generation initiatives and ensure quality delivery.
• Create messaging and outreach content tailored to industry verticals and buyer personas.
• Use LinkedIn and email as primary channels for prospect engagement and relationship building.

KPIs

• Schedule between 60 to 75 qualified meetings annually on an individual basis.
• Maintain a lead-to-opportunity conversion rate of 25% or higher.
• Ensure over 95% accuracy in CRM data and lead documentation.
• Achieve an engagement rate above 20% across email and LinkedIn outreach campaigns.
• Maintain a satisfactory vendor performance score.
• Create and deploy new outreach content assets as needed.
• Contribute to quarterly pipeline growth through the generation of qualified leads.

Interactions

Skills / Competencies

Functional Skills

• Sales
• Business Development
• Lead Generation

Behavioral Skills

• Effective collaboration
• Excellent outreach abilities

Technical Skills

• CRM (Salesforce preferred)
• Outreach tools (Salesloft, LinkedIn Sales Navigator)
• Lead generation tools (Zoominfo, LinkedIn Sales Navigator)

Qualifications

• Possession of a Bachelor's degree in Business, Marketing, or a related discipline (MBA is preferred).
• 10–15 years of experience in B2B lead generation, with substantial emphasis on enterprise outreach.
• Demonstrated success in generating qualified leads and scheduling meetings across global regions.
• Proficiency with ZoomInfo, Salesloft, LinkedIn Sales Navigator, and CRM platforms such as Salesforce.
• Advanced skills in account research, cold calling, and executing outbound campaigns.
• Exceptional written and verbal communication abilities, with a talent for crafting persuasive messages.
• Proven experience in managing external vendors and aligning them with internal lead generation objectives.
• Capability to operate both independently and collaboratively within a dynamic, goal-oriented environment.
• Knowledge of vertical-based outreach strategies and industry segmentation.
• Strong analytical skills and meticulous attention to detail in campaign tracking and reporting.

Skills Required
navigator , zoominfo , Linkedin