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Website Optimization and Lead Generation Specialist
ZanteraRepublic Of India, IN9 days ago
Job descriptionPage-speed optimization (WebP compression, JS / CSS minification). Configure and maintain sitemap / robots.Txt. Optimize meta titles & descriptions across all live pages. Implement keyword-based H1–H3 structuring and internal link mapping. Deploy schema markup (restaurant / menu / review) and validate via Google Rich Results Test. Perform ongoing Core Web Vitals & indexing health checks. Conduct monthly outreach to local blogs / food portals for backlinks. Manage directory submissions (Restaurantji, OpenTable if applicable). Optimize anchor text and monitor backlink quality. Analyze competitor backlink profiles and refine strategy quarterly. Deliver monthly analytics & KPI reports (GA4 + GSC + GBP). Present keyword ranking & traffic trend visualizations. Join 30-minute client review calls to discuss progress & next actions. Maintain a shared Google Sheet tracker / dashboard for all tasks. 2 - 3 years’ hands-on experience in SEO & SEM (agency or brand side). Strong knowledge of WordPress, GA4, GSC, GBP, and schema markup. Familiar with paid search fundamentals (Google Ads / Meta Ads basics). Analytical mindset — comfortable interpreting ranking / traffic data. Basic design sense for web visuals and on-page UI alignment. Excellent communication skills and detail-oriented work ethic. Work with premium brands in F&B, retail, Marketing, Ecommerce segments. Collaborative on-site culture with direct mentorship from senior marketers. Opportunity to lead SEO & SEM strategy across multi-channel campaigns. Competitive salary, growth opportunities, and performance-based incentives.
About Us
Zantera is a performance-driven marketing consultancy helping global brands scale through digital excellence, data-led strategy, and growth marketing innovation.
We’re now looking for a passionate SEO & SEM Specialist to join our on-site team — someone who can manage end-to-end website optimization, local SEO visibility, and measurable lead-driven campaigns.
Key Responsibilities
WordPress Upkeep & Security
- Manage regular core, theme, and plugin updates.
- Maintain daily automated backups and uptime monitoring.
- Conduct malware scans, database optimization, and cache cleanup.
- Apply minor UI or layout fixes (within existing templates).
- Audit broken links, deprecated plugins, and security alerts monthly.
Technical & On-Page SEO
Link Building & Citations
Reporting & Account Management
Desired Candidate Profile
💼 What We Offer
📩 To Apply :
Send your CV + portfolio of SEO case studies / WordPress sites to contact@zantera.io with the subject line " Application – SEO & SEM Specialist"
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Lead Generation Specialist • Republic Of India, IN
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