Visual Communications Lead

Designation : Art Director

About the Role :

We are looking for an experienced and visionary Art Director to lead creative direction, drive design excellence, and set a benchmark for impactful campaigns. The key success in this role will be setting up design simplicity and developing communication designs that connect with the public at large—enabling execution teams to build localised campaigns with consistency and impact. This role demands a strong balance of strategic thinking and hands-on design expertise across digital, outdoor, print, and other mediums. The ideal candidate will have a proven portfolio of large-scale, high-impact campaigns, a deep understanding of audience-centric design, and the ability to build and inspire a high-performing creative team.

Years of experience required : 8–10 years

Type : Work from Office (Mohali / Chandigarh)

Language & Cultural Requirement :

The candidate must have a strong understanding of Punjabi language, culture, and local nuances to ensure creative work resonates with the regional audience. Proficiency in Hindi and English is also essential for effective collaboration and communication. Knowledge of written Punjabi is not mandatory, but would be an advantage.

Key Responsibilities :

Creative Strategy & Direction

• Drive design simplicity and develop replicable templates for regional adaptation.
• Participate in brand strategy discussions and brainstorms to shape creative vision.
• Lead conceptualization and execution of design programs aligned with business objectives and brand positioning.
• Define and maintain brand design direction while ensuring adherence to quality and brand guidelines.
• Ensure designs enhance message adoption and audience engagement across mediums.

Campaign Development

Account & Client Management

Team Leadership & Development

Operational Excellence

Core Competencies :

Note : This will be a (12 months) contractual position.