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Copy Director

Copy Director

Zoo MediaChandigarh, India, India
30+ days ago
Job description

Designation : Creative Director – Copy

About the Role :

We are seeking an experienced Creative Director – Copy to lead the development of impactful communication ideas, narratives, and copywriting for a large-scale political marketing initiative. This role goes beyond traditional advertising - it is about crafting culturally resonant, large-scale campaigns that connect deeply with the people of Punjab. The ideal candidate will combine strategic messaging expertise with a strong grasp of socio-political nuances, ensuring every piece of communication is rooted in local realities while aligning with the broader campaign vision.

Years of experience required : 8–10 years

Type : Work from Office (Mohali / Chandigarh)

Language & Cultural Requirement :

The candidate must have a strong understanding of Punjabi language, idioms, and Punjab’s socio-political and cultural landscape to ensure messaging resonates authentically with the target audience. Proficiency in Hindi and English is also essential.

Key Responsibilities :

Concept Development

  • Create innovative, large-scale campaign ideas that inspire and mobilize mass audiences.
  • Translate political vision into creative narratives and slogans that spark public engagement.
  • Focus on mass connect and influence.

Content Strategy & Messaging

  • Develop messaging frameworks, creative territories, and thematic pillars aligned with campaign goals.
  • Leverage research insights and socio-political context to shape compelling communication strategies.
  • Stay updated on cultural trends, voter sentiment, and competitor narratives.
  • Integrated Campaign Narrative

  • Partner with cross-functional teams (design, social, field ops, digital, events) to create integrated, multi-channel campaigns.
  • Align local messaging with central campaign strategy, ensuring cultural and political relevance.
  • Set the path for innovative, product-driven, and media-led ideas.
  • Stakeholder Engagement & Local Insight Gathering

  • Collaborate with campaign strategists, community leaders, influencers, and local stakeholders to refine messaging.
  • Incorporate on-ground political intelligence into communication planning.
  • Quality Assurance

  • Review all copy for accuracy, clarity, tone, and adherence to brand and political guidelines.
  • Act as the final escalation point for high-priority creative deliverables.
  • Client & Leadership Communication

  • Present creative concepts and narratives to party leadership, campaign managers, and other key stakeholders.
  • Articulate rationale behind creative decisions and adapt based on strategic feedback.
  • Research & Analysis

  • Work with research teams to interpret socio-political and voter behavior data into actionable messaging ideas.
  • Monitor public sentiment and media coverage to adapt campaigns in real time.
  • Team Leadership & Mentorship

  • Build and lead a capable copy and content team, mentoring them on strategic communication and storytelling.
  • Conduct regular reviews, provide feedback, and ensure timely delivery of work.
  • Operational Excellence

  • Maintain adherence to SOPs, internal TATs, and approval processes.
  • Foster strong inter-department collaboration to ensure seamless execution across channels.
  • Core Competencies :

  • Mass Communication Expertise : Proven ability to create large-scale ideas that resonate with diverse audiences.
  • Political & Cultural Insight : Understanding of Punjab’s political landscape, cultural nuances, and local idioms.
  • Leadership : Ability to inspire, mentor, and manage a creative team in high-pressure, fast-paced environments.
  • Strategic Thinking : Ability to distill complex political goals into simple, powerful narratives.
  • Collaboration : Strong interpersonal skills to work with stakeholders from political leadership to grassroots workers.
  • Adaptability : Agility to pivot creative approaches based on on-ground realities and emerging political developments.
  • Note : This is a (12 months) contractual position.

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    Director • Chandigarh, India, India

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