Key Responsibilities
Strategy and Planning
- Develop and implement a comprehensive multi-channel individual fundraising strategy
- Set annual targets and strategic priorities aligned with organizational goals
- Lead revenue generation from individual donors targeting ₹15 Cr annually
Campaign Management
Conceptualize and lead 4–6 major fundraising campaigns annually (online and offline)Collaborate with external agencies, corporates, and platforms for fundraising partnershipsOptimize donor acquisition funnels using A / B testing, segmentation, and trackingDonor Acquisition and Retention
Acquire a minimum of 15,000 new individual donors annuallyRetain at least 50% of existing donors through strong stewardship and relationship managementOversee donor journeys including thank-you notes, impact reports, and personalized communicationCommunity and Volunteer Engagement
Engage with schools, RWAs, alumni networks, and local groups to build grassroots donor communitiesFacilitate volunteer-led fundraising and peer-to-peer giving campaignsEstablish and activate at least 20 community-based fundraising partnerships annuallyTeam Leadership and Culture
Build and manage a high-performing team across campaign, digital, donor servicing, and outreachMentor and lead staff, interns, and volunteers to meet performance goalsFoster a culture of creativity, accountability, and mission alignment within the teamData and CRM Management
Maintain accurate donor data and campaign performance metrics using CRM systemsLeverage analytics to improve donor retention and campaign ROIEnsure data privacy and compliance with legal and internal fundraising guidelinesEvents and Brand Campaigns
Plan and execute flagship awareness and fundraising events (e.g., Giving Tuesday, Cancer Awareness Month)Represent CanKids at donor-facing events and public forums to enhance visibilityMonitoring and Reporting
Track and report campaign and donor metrics to the Chief Resource Mobilization and Communication Officer and BoardUse data insights to refine fundraising strategies and team performanceCompliance and Governance
Ensure adherence to legal, ethical, and organizational standards in fundraising practicesMaintain transparency and integrity in all donor communications and financial reportingAdditional Duties
Perform tasks as assigned by the Chief Resource Mobilization and Communication Officer (CRMCO)Skills Required
Retail Management, Financial Acumen, Operational Efficiency, Sales Strategy, Team Leadership, Customer Engagement, Inventory Control