Marktine - Manager - Marketing Communications

Key Responsibilities :

• Provides input and takes ownership in the development, planning, and execution of a marketing plan and key messaging that will drive business objectives.
• Work in partnership with the Product Management team to provide overall marketing support, and drive marketing and messaging, that promotes Managed Networks across the organization and across the market.
• Provides input and oversight of all marketing plans in support of the offer across a matrixed organization.
• Provides input to the development of an annual marketing plan for Managed Network portfolio that details the marketing, promotional and advertising activities for a fiscal year.
• Responsible for creating, maintaining, and promoting all client-facing collateral in support of the Managed Networks offer, presentation, brochure, website, and thought leadership.
• This includes liaising with a creative team to produce the most effective and attractive content possible.
• Responsible for external communications in support of the offer including creating and managing a calendar of communications and working with writers, the external communications team including the web team and the social media team, to execute the communication calendar.
• Examples include website updates, blog posts, press releases, and social posts to LinkedIn, Facebook, and Twitter.
• Work with the sales enablement team to ensure all the documentation, messaging, and content for successful sales.
• This includes ensuring the sales portal is up to date, the new sales enablement platform correctly supports Managed Networks and any other supporting material is available, e.

buyer action plan, competitive information etc.

ref : iimjobs.com)