Marketing Communications Specialist

Job Title : Marcom Senior Associate

About the Role :

We are seeking a sharp, hands-on Marcom Senior Associate to bridge the gap between creativity and strategy — someone who understands healthcare professionals, the nuances of digital platforms, and how to communicate effectively through content and design. This role will oversee both the content and creative teams , ensuring all marketing collaterals are impactful, customer-relevant , and optimized for each digital channel (social, website, YouTube.).

This role is for the Business Unit of ValueMomentum - WhiteCoats)

About the Team :

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

Key Responsibilities :

Strategy & Planning

• Define the marketing communication strategy across doctor personas (individuals, clinics, diagnostic centers).
• Align content and design with business goals (SEO, engagement, conversions, digital presence).
• Own the briefing and execution cycle across all platforms (Facebook, Instagram, YouTube, GMB, Websites, WhatsApp, etc.).

Content & Creative Oversight

Execution & Quality Control

Collaboration

Qualifications :

Preferred Skills :

About the Company :