Digital Growth Strategist

About the Role

We're seeking a seasoned Digital Growth Strategist to spearhead user acquisition and retention across our mobile app. As a key member of our team, you'll own the growth funnel, from App Store Optimization to paid campaigns and content marketing.

Your primary objective will be to accelerate user growth, while maintaining a deep understanding of our target audience's preferences and behaviors.

Key Responsibilities :

• Lead App Store Optimization efforts to maximize visibility and downloads
• Develop and execute comprehensive paid social media campaigns on TikTok, Meta, and Google Ads
• Create engaging AI-powered content marketing materials and ad creatives
• Design and implement marketing automation funnels to streamline processes and enhance performance
• Analyze data to optimize campaign performance through continuous testing and iteration
• Collaborate with product and content teams to ensure seamless integration and alignment

Requirements

To succeed in this role, you'll need :