Digital Marketing Campaign Strategist

Role Overview

As a seasoned performance marketing specialist, you will lead multi-channel paid media campaigns for diverse clients, leveraging AI tools to optimize efficiencies and outperform benchmarks.

Campaign Leadership

You will translate business objectives into data-backed media strategies across Search, Display, Social, and Inmail. Build detailed media plans with channel mix, audience logic, flighting, budgets, and forecasted KPIs.

Set up and optimize campaigns using GTM, GA4, enhanced conversions, and browser / server-side tagging where relevant. Continuously test copy, creative, bidding, and audiences; automate wherever possible via scripts or platform AI features.

Troubleshoot tracking and attribution issues, working with developers and third-party tools.

Client Growth & Collaboration

Derive lead generation focusing on both lead volume and quality (CPL, SQL, pipeline value). Present clear, insight-driven reports and live dashboards highlighting ROI and next steps.

Partner with account managers and strategists to craft beautifully presented pitch decks, RFP responses, and growth roadmaps. Educate clients and junior team members on paid media trends, privacy updates, and AI-driven best practices.

Commercial & Operational Excellence

Own monthly / quarterly budget pacing and forecasting across multiple accounts. Maintain internal playbooks, checklists, AI prompt libraries, and HubSpot workflows. Build and manage automations via Zapier to sync ad-platform data with HubSpot, Slack, Sheets, and reporting tools.

Contribute to thought leadership through webinars and workshops. The ideal candidate has 6+ years of performance marketing experience, managing 6-figure monthly budgets, with proven success scaling and optimizing campaigns in Google Ads, Meta, TikTok, and emerging platforms.