Digital marketing manager

Key Responsibilities :

• Develop and execute effective digital marketing strategies across all online channels.
• Plan and manage marketing campaigns on Google Ads, Facebook, Instagram, Linked In, and other platforms.
• Oversee SEO, SEM, and content marketing initiatives to drive traffic and lead generation.
• Monitor and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.).
• Collaborate with the design and content teams to create engaging creatives and ad copies.
• Manage social media presence and ensure consistent brand messaging.
• Plan and oversee email marketing campaigns and marketing automation workflows.
• Conduct market research and competitor analysis to identify growth opportunities.
• Manage digital marketing budget and ensure maximum ROI on all campaigns.
• Generate monthly performance reports with insights and recommendations.
• Stay updated with the latest digital marketing trends and tools.
• Lead, mentor, and train junior marketers to achieve department goals.

Qualifications & Skills :

Key Performance Indicators (KPIs) :