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Founding Associate Product Manager (APM)

Founding Associate Product Manager (APM)

EnglishBhashiIndia
14 hours ago
Job description

EnglishBhashi is a next-gen language learning platform focused on helping users across Tier 2 / 3 / 4 India improve their communication skills through a deeply personalized and AI-driven learning experience. With strong insights from rural and semi-urban learners and an expanding user base, we’re on a mission to democratize spoken learning — starting with English and rapidly evolving into a multi-language learning ecosystem.

As we move into our next phase of growth, we’re hiring our first set of founding team members. We’re looking for a curious, analytical, and fast-moving Founding Associate Product Manager (APM) who thrives in a zero-to-one, high-velocity startup environment.

This is a high-ownership, founder-style role — you will shape the product from the ground up.

Location : HSR, Bengaluru

Working : Monday to Saturday

What You Will Own

Product Discovery & User Research

  • Conduct deep user research with Tier 2 / 3 / 4 learners (interviews, surveys, usability tests).
  • Identify real user pain points, behaviors, and motivations.
  • Analyze competitor approaches and global learning models.
  • Convert insights into product requirements, hypotheses, and new feature ideas.

Product Development & Execution

  • Write user stories, feature specs, and acceptance criteria.
  • Work closely with engineering & design to build quickly and iterate fast.
  • Support in creating wireframes and prototypes (Figma familiarity preferred).
  • Own sprint planning, QA cycles, and post-release performance analysis.
  • Analytics, Metrics & Funnel Optimization

  • Track product usage via analytics tools like Amplitude, Mixpanel, Firebase, or GA.
  • Use Microsoft Clarity for heatmaps, session replays, and friction mapping.
  • Identify drop-offs, friction points, and user behavior patterns.
  • Own dashboards, cohort tracking, and metric-driven decision-making.
  • MarTech, Engagement & Lifecycle Automation

  • Use lifecycle marketing tools like CleverTap, MoEngage, or WebEngage (must-have).
  • Build automated journeys, push notifications, in-app messaging, and retention flows.
  • Experiment with segmentation, nudges, and habit loops.
  • Improve onboarding, activation, and long-term retention.
  • Gamification & Product-Led Growth

  • Contribute to streaks, missions, rewards, and daily motivation loops.
  • Optimize practice modules and engagement-driven learning workflows.
  • Collaborate with content & community teams to enhance daily active usage.
  • Documentation, Roadmaps & Strategic Ops

  • Maintain product documentation, sprint boards, and feature trackers.
  • Prepare product briefs, pitch decks, and quarterly product plans.
  • Support the founder with investor, grant, or accelerator documentation.
  • Brand, Content & Community

  • Contribute to posts, product stories, and brand updates.
  • Collaborate with the community team to gather qualitative insights.
  • Track content performance and optimize communication flows.
  • 🎯 What We’re Looking For

    Must-Have Experience

  • Strong hands-on experience with CleverTap / MoEngage / WebEngage (Automation flows, journeys, segmentation, push campaigns, retention loops)
  • Practical experience with product analytics tools like Amplitude, Mixpanel, Firebase, Google Analytics, and Microsoft Clarity
  • Core Requirements

  • 2–3 years of experience in product, growth, UX, or MarTech roles.
  • Strong analytical and problem-solving skills.
  • Familiarity with agile workflows and rapid iteration.
  • Working knowledge of Figma or design fundamentals.
  • Experience with tools like Notion, Trello, or Jira.
  • Excellent written & verbal communication.
  • High bias for action and comfort with ambiguity.
  • Ability to think in funnels, cohorts, and user journeys.
  • Bonus

  • Experience in EdTech or consumer apps for Tier 2 / 3 / 4 audiences.
  • Understanding of metrics like DAU, retention, activation, funnels, LTV.
  • 💡 Why Join as a Founding APM?

  • Founder-Level Ownership : You’ll help build core experiences used by thousands of learners every day.
  • High-Pace Learning & Multi-Disciplinary Exposure : Product, UX, analytics, automation, design, growth — everything in one role.
  • Meaningful, high-impact work : Help users from underserved communities gain real communication skills.
  • Direct mentorship from the founder : Work closely with leadership on high-impact decisions.
  • Accelerated career growth : Opportunity to grow into Product Manager or Lead roles.
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    Associate Product Manager • India

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