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Head – Marketing, PR & Communications

Head – Marketing, PR & Communications

Alpha Group of InstituitionsChennai, Tamil Nadu, India
26 days ago
Job description

Job Title : Head Marketing PR & Communications

Reports To : Joint Director

Location : Chennai

Role Overview

The Head of Marketing PR & Communications will lead the integrated marketing and admissions strategy for our group of schools and colleges. This role requires someone who is both creative and data-driven capable of ideating high-impact initiatives that strengthen our brand drive admissions and create memorable experiences for students parents and the community. The individual will work closely with campus heads admissions teams and senior leadership to ensure strategic alignment and seamless execution across all touchpoints.

Key Responsibilities

Strategic Leadership

  • Develop and execute a cohesive marketing and communications strategy across all schools and colleges under the group.
  • Create and manage the annual marketing calendar integrating brand campaigns PR initiatives and admissions timelines.
  • Partner with leadership teams to conceptualize events and campaigns that enhance student engagement community visibility and institutional reputation.

Events PR & Brand Building

  • Ideate and execute large-scale events that showcase student excellence and holistic development.
  • Identify and coordinate with influencers dignitaries and partners to elevate event impact and visibility.
  • Manage PR activities press coverage media relationships content generation and brand storytelling.
  • Develop consistent brand voice and key messaging across digital print and offline channels.
  • Admissions Marketing & Experience

  • Oversee the complete admissions funnel from enquiry to enrollment ensuring a seamless parent and student experience.
  • Supervise the admissions operations team including counsellors telecallers and digital support staff.
  • Ensure accurate performance tracking and CRM reporting for enquiries conversions and engagement metrics.
  • Continuously improve the admissions journey (online and offline) with strong focus on responsiveness customer experience and personalization.
  • Digital & Offline Marketing

  • Plan and manage all marketing campaigns across Meta Google and other relevant digital channels.
  • Measure campaign ROI monitor lead quality and optimize creative and channel mix accordingly.
  • Manage outdoor advertising (hoardings FM print and other offline channels) with clear objectives and performance accountability.
  • Work with vendors and agencies to ensure timely cost-effective campaign execution.
  • Ensure all group and campus websites are updated relevant and optimized for engagement and lead conversion.
  • Higher Education Marketing & Partnerships

  • Collaborate with college teams to plan outreach activities with feeder schools and junior colleges.
  • Identify and nurture partnership opportunities with institutions and organizations for joint programs workshops and student engagement activities.
  • Design creative campaigns to attract students and build awareness for college programs.
  • Budgeting & Analytics

  • Prepare allocate and monitor the annual marketing and communications budget.
  • Track ROI across all campaigns and initiatives ensuring efficient use of resources.
  • Present regular performance dashboards and strategic recommendations to leadership.
  • Additional Areas of Involvement

  • Oversee design branding and content consistency across brochures prospectuses banners and digital assets.
  • Support internal communications to ensure staff alignment during campaigns and events.
  • Identify partnership opportunities with corporates and thought leaders for student and parent learning initiatives.
  • Benchmark competitor institutions and identify new opportunities for differentiation and innovation.
  • Requirements

    Qualifications and Experience

  • Masters degree in Marketing Communications or related field.
  • 5 years of experience in integrated marketing brand or admissions management preferably in education hospitality or services.
  • Strong understanding of both performance marketing and experiential brand building.
  • Exceptional verbal and written communication skills.
  • Proven ability to lead teams manage budgets and deliver measurable outcomes.
  • Key Traits

  • Strategic thinker with operational discipline.
  • Passion for education and student development.
  • Strong relationship builder with external partners parents and internal teams.
  • Data-driven and creative in equal measure.
  • Required Skills :

    Qualifications and Experience Masters degree in Marketing Communications or related field. 5 years of experience in integrated marketing brand or admissions management preferably in education hospitality or services. Strong understanding of both performance marketing and experiential brand building. Exceptional verbal and written communication skills. Proven ability to lead teams manage budgets and deliver measurable outcomes. Key Traits Strategic thinker with operational discipline. Passion for education and student development. Strong relationship builder with external partners parents and internal teams. Data-driven and creative in equal measure.

    Key Skills

    Business Development,Graphic Design,Internal Communications,Special Events,Web Content,Press Releases,Twitter,Market Research,SEO,Facebook,ROI,Trade shows,Company Vehicle,Instagram,Analytics

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Head Marketing • Chennai, Tamil Nadu, India

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