Develop and execute effective Amazon and Flipkart advertising campaigns, including sponsored products, sponsored brands, and display ads.
- Continuously optimize campaigns to drive sales, improve ROI, and increase brand visibility across both platforms.
- Analyze performance data and key metrics to derive actionable insights, making informed decisions to enhance campaign effectiveness.
- Collaborate with cross-functional teams, including marketing, sales, and product development, to align advertising strategies with overall business objectives.
- Monitor competitor advertising activities and identify emerging trends to maintain a competitive edge.
- Manage advertising budgets efficiently and track expenditure to ensure optimal allocation of resources.
- Prepare and present regular performance reports to stakeholders, highlighting key insights and Proven experience managing and optimizing advertising campaigns on Amazon and Flipkart.
- Strong analytical skills with the ability to interpret complex data, identify trends, and derive actionable insights.
- Excellent communication and collaboration skills to work effectively with internal teams and external partners.
- Demonstrated ability to improve campaign performance and achieve measurable business results.
- Proficiency with advertising tools and analytics dashboards specific to Amazon and Flipkart.
- A solid understanding of ecommerce best practices, digital marketing principles, and conversion funnels
(ref : iimjobs.com)