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Assistant Vice President, Procurement-Marketing - Agentic AI

Assistant Vice President, Procurement-Marketing - Agentic AI

ConfidentialBengaluru / Bangalore
1 day ago
Job description

Ready to build the future with AI

At Genpact, we don't just keep up with technology-we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges.

If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment.

Genpact (NYSE : G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions - we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Inviting applications for the role of Assistant Vice President, Procurement-Marketing - Agentic AI

The Assistant Vice President, Procurement - Marketing will play a pivotal role in driving the marketing strategy and positioning of AI-driven procurement solutions. This role demands a strategic leader with deep marketing expertise, strong business acumen, and a passion for leveraging AI to transform procurement operations. The AVP will lead initiatives that enhance brand visibility, market penetration, and customer engagement, ensuring alignment with Agentic AI's overall business goals.

Responsibilities

Strategic Marketing & Brand Leadership

  • .Develop and execute comprehensive marketing strategies that position Agentic AI's procurement solutions as market leaders.
  • .Conduct market analysis to identify trends, customer needs, and competitive opportunities.
  • .Define and refine the go-to-market (GTM) strategy to drive awareness, adoption, and revenue growth.
  • .Align marketing initiatives with organizational objectives and business development priorities.

Product Marketing & Value Proposition

  • .Translate complex AI procurement capabilities into clear, compelling messaging for diverse audiences.
  • .Partner with product and sales teams to craft positioning, differentiation, and pricing strategies.
  • .Lead the creation of marketing collateral, case studies, and digital content that highlight business impact.
  • .Drive demand generation campaigns to support pipeline growth and client acquisition.
  • Digital & Performance Marketing

  • .Oversee digital marketing strategies, including SEO, SEM, content marketing, and social media.
  • .Use data-driven insights to optimize campaign performance and maximize ROI.
  • .Stay abreast of AI-driven marketing tools and emerging technologies to enhance marketing efficiency and personalization.
  • Leadership & Team Development

  • .Lead and mentor a cross-functional marketing team to deliver high-impact campaigns.
  • .Foster a culture of creativity, innovation, and performance excellence.
  • .Collaborate closely with product, procurement, and analytics teams to ensure marketing alignment with product capabilities.
  • Stakeholder Engagement & Communication

  • .Serve as a strategic partner to senior leadership, providing insights on market dynamics and customer needs.
  • .Build strong relationships with internal and external stakeholders, including clients, partners, and media.
  • .Represent Agentic AI at industry events, conferences, and forums to enhance thought leadership and brand equity.Qualifications we seek in you!
  • Minimum Qualifications

  • .Proven experience in marketing leadership roles, preferably within technology, procurement, or AI-driven industries.
  • .Strong strategic thinking and analytical skills with a track record of developing and executing successful marketing strategies.
  • .Excellent communication, presentation, and stakeholder management skills.
  • .Understanding of AI technologies, digital marketing tools, and data analytics.
  • Preferred Qualifications

    Experience leading marketing for enterprise technology or SaaS-based solutions.

  • .Demonstrated success in building brand presence and driving demand generation in B2B environments.
  • .Ability to work cross-functionally with product, sales, and procurement teams.
  • .MBA or advanced degree in Marketing, Business, or a related field.
  • Why join Genpact

    Lead AI-first transformation - Build and scale AI solutions that redefine

    industries

    Make an impact - Drive change for global enterprises and solve business

    challenges that matter

    Accelerate your career-Gain hands-on experience, world-class

    training, mentorship, and AI certifications to advance your skills

    Grow with the best - Learn from top engineers, data scientists, and AI

    experts in a dynamic, fast-moving workplace

    Committed to ethical AI - Work in an environment where governance,

    transparency, and security are at the core of everything we build

    Thrive in a values-driven culture - Our courage, curiosity, and

    incisiveness - built on a foundation of integrity and inclusion - allow your

    ideas to fuel progress

    Come join the 140,000+ coders, tech shapers, and growth makers at Genpact

    and take your career in the only direction that matters : Up.

    Let's build tomorrow together.Genpact is an Equal Opportunity Employer and considers applicants for all

    positions without regard to race, color, religion or belief, sex, age, national origin,

    citizenship status, marital status, military / veteran status, genetic information,

    sexual orientation, gender identity, physical or mental disability or any other

    characteristic protected by applicable laws. Genpact is committed to creating a

    dynamic work environment that values respect and integrity, customer focus,

    and innovation.

    Furthermore, please do note that Genpact does not charge fees to process job

    applications and applicants are not required to pay to participate in our hiring

    process in any other way. Examples of such scams include purchasing a %27starter

    kit,%27 paying to apply, or purchasing equipment or training.

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