A Degree in marketing, digital marketing or a related field.
Relevant SEO certifications (such from Google, HubSpot and / or Semrush).
6+ years of experience as an SEO-focused role.
In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
Knowledge of A / B testing, local SEO and SEO reporting tools.
Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
Experience with SEO for local businesses and Google My Business optimisation.
Strong analytical skills and the ability to interpret data and make data-driven decisions.
Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
Job Description :
Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
Develop and execute effective on-page and off-page SEO strategies to improve website visibility and SERP rankings.
Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make data-driven recommendations.
Stay abreast of emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
(ref : iimjobs.com)
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Seo • Ahmedabad, India
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