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Social Media & Graphic Designer

Social Media & Graphic Designer

Spectra Hospitality Services | Leading Hotel ConsultantsKalyan-Dombivli, IN
3 days ago
Job description

Role Summary

Own our hotel / resort social media end-to-end—strategy, content, design, video, and reporting. You’ll turn brand stories into high-performing posts / reels, manage multiple property handles, and keep a tight cadence across Instagram, Facebook, , and YouTube.

Location :  Gurgaon (on-site)

  • Travel :  10–20% to properties
  • Type :  Full-time

Key Responsibilities

  • Strategy & Calendar :  Build monthly content calendars per property; align with campaigns, room offers, F&B, weddings, wellness, events.
  • Design & Video :  Create posts, reels, stories, thumbnails, ad creatives. Strong  Adobe  (Photoshop, Illustrator, Premiere Pro; After Effects a plus). Canva for quick turnarounds.
  • Publishing & Community :  Schedule via Meta Business Suite; daily DMs / comment moderation; creator / influencer coordination.
  • Performance & Reporting :  Weekly dashboards—reach, engagement rate, saves, shares, profile visits, link clicks, CTR to site / OTAs (UTMs), and learnings.
  • Paid Support (nice-to-have) :  Set up / optimize Meta ad sets (traffic, conversions), A / B creatives, basic GA4 reading.
  • Shoot Management :  Build shot lists, coordinate photo / video / UGC creators, basic color correction and reel edits.
  • Brand Consistency :  Maintain brand kits, grids (dark / modern aesthetic where required), tone of voice, and hotel positioning.

    • Must-Have Skills

  • 2–5 years (Executive) or 5–8 years (Lead / Manager) in Social + Design.
  • Adobe Suite :  Photoshop, Illustrator, Premiere Pro (After Effects bonus).
  • Strong reels editing (hooks, pacing, captions), typography, layout, and motion basics.
  • Excellent English copy for hooks, CTAs, captions; basic Hindi comfort.
  • Platform know-how : Instagram, Facebook, , YouTube; Meta Business Suite.
  • Analytics : understands engagement rate, reach, retention, CTR; basic GA4 / UTM tagging.
  • Portfolio with social creatives + reels you personally designed / edited.

    • Good to Have

  • Hospitality experience; understanding of OTAs and seasonality.
  • Figma basics, CapCut, Lightroom Mobile, DSLR familiarity.
  • Simple landing page / WordPress edits, shoppable links, link-in-bio tools.

    • KPIs (measured monthly / quarterly)

  • Content throughput (e.g.,  12–16 posts  +  8–12 reels  per brand / month).
  • Quality engagement rate, saves, shares, profile visits.
  • Site / OTA clicks via UTMs; CTR on ads / boosts (if handling paid).
  • Response time to DMs / comments; creator / UGC pipeline velocity.
  • Campaign outcomes (launches, offers, event pushes) with pre / post deltas.

    • How to Apply

    Email  Husan.kandol@spectrahospitality.com  with subject  “Social Media + Design – Your Name” .

    Share : resume, portfolio / reel links, 2–3 best campaign case studies, notice period, and CTC (current / expected).

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    Graphic Designer • Kalyan-Dombivli, IN

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