National Horizontal Head - TOI Metro Supplement (TIMS)

Position Summary & Scope

The National Head for TIMS within the Response (Ad Sales) function at BCCL will be responsible for driving revenue growth by expanding business from existing accounts and acquiring new clients. The role focuses on both L2L (local-to-local) and L2O (local-to-other) models, with accountability for planning and executing sales strategy, delivering annual sales targets, and ensuring sustained year-on-year growth in revenue and market share across clients and industry verticals.

Areas of Responsibility (Key Result Areas)

Lead Sales Growth :

• Develop and execute strategic sales plans to increase advertising revenue.
• Focus on securing new business from both existing accounts and untapped clients.
• Collaborate with Branch Heads to identify cross-selling opportunities for existing English-majority accounts, expanding their advertising reach to language publications.

Smart Sell Development :

Market Analysis & Target Setting :

Strategic Collaboration & Revenue Enhancement :

Performance Monitoring & Reporting :

Team Management :

Qualification and Experience

Skills Required

Business Development, Competitor Analysis, Market Research, Channel, Direct, Strategic Planning, Client Management, Strategy