PlanetSpark - Content Marketing Manager - Paid Ad

Content Marketing Manager - Paid AdsTurn Social Media Trends into Ads That Sell!

Mission of the Role :

Create Winner Video Ads on Meta and YouTube

About the Role :

Are you a content creator who lives and breathes social media? We have a role for you! We are looking for a content creator who can help us create winning ads on Meta and YT. You will have complete ownership of the ads, from scripting and casting to production and editing.

Job Description :

Research : Research UGC content trends, consumer insights through interviews and Gen AI

Script : Craft compelling scripts that enable strong hook rates and hold rates

Casting : Shortlist actors by collaborating with freelancers and casting agencies

Production : Shoot ads through a mobile phone or through a camera person (depending on UGC style)

Editing : Create clear and detailed briefs for editors to bring the raw footage to reality. To clarify further, you would need to share the complete mockup with an editor using tools such as Canva

Track and monitor the data of the performance of your ads

What will help you win in this role?

• Curiosity and keenness to understand consumer insights
• Creative thinking to come up with scripts that have strong hooks and stronger hold rates
• Exceptional execution ability to manage content end-to-end like an An excellent portfolio of content creation
• Deep understanding of viral content
• Age no bar, education no bar

(ref : iimjobs.com)