Creative & Content Lead

Job Title : Creative & Content Lead

Location : Hyderabad / Mumbai

Company : GreenFortune Windows & Doors

About GreenFortune :

GreenFortune Windows and Doors India's fastest-growing fenestration brands, transforming living spaces with innovative, design-led window and door solutions. Headquartered in Hyderabad, we've completed 800+ projects through a network of 150+ fabricators across 100+ locations nationwide. Our proprietary and tech-first approach (PartnerGate) has made us a preferred partner for businesses and a trusted brand for customers in the segment.

Backed by $5.55 million in funding from Foundamental, Titan Capital, Incubate Fund India, Partners Fund Japan, Superb Capital, and MamaEarth founder Varun Alagh, we are scaling rapidly.

Role Overview :

We are seeking a Creative & Content Lead to own the visual identity, storytelling, and content strategy that will strengthen GreenFortune's position as the most distinct windows & doors brand in India. This role combines brand guardianship, content creation, and creative ownership across paid, owned, and earned channels.

Key Responsibilities :

1. Brand Identity & Guidelines

○ Ensure the brand's visual identity and tone is consistently extended across all touch points.

○ Act as the custodian of design consistency, tone, and visual language.

○ Ensure that the brand evolves over time in line with consumer expectation.

2. Organic social media

○ Plan and execute the organic social media content calendar across platforms.

○ Build a strong brand community and drive engagement through innovative content formats.

○ Prior Experience in building and scaling organic social media presence is a strong plus.

3. Team Management

○ Lead, mentor, and manage a team of in-house creatives (designers, copywriters, content producers) and external agencies / freelancers.

○ Ensure high-quality output and cost-efficient project delivery across all creative functions.

4. Sales Enablement Assets :

Create compelling creative assets for sales : ad creatives, brochures, standees, product catalogues, merchandise, and event collateral

○ Support the sales team with visually engaging presentations and material

○ Develop emailers, WhatsApp creatives, and other touchpoints to nurture leads and generate referral from existing customers.

5. Influencer & Brand Partnerships

○ Identify, engage, and collaborate with influencers aligned with GreenFortune's brand ethos. Build a roaster of barter and paid influencers to expand brand reach

○ Build partnerships with other lifestyle, design, and sustainability brands for co- marketing initiatives

Requirements :

• 5-7 years in creative and content marketing, or brand communications, preferably in home décor, interiors, building material brands. Or if you have managed brands in this category from an agency.
• Proven ability to manage and inspire creative teams while maintaining brand integrity.
• Strong design sensibility with the ability to brief and work with creative agencies / freelancers.
• Hands-on experience in content planning and asset creation.
• Track record in building brand presence through social media, especially organic growth.
• Ability to look at data and recraft creative strategies to drive desired outcomes

Skills Required

Content Creation, Team Management