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Creative Lead
Creative LeadKushals Fashion Jewellery • India
Creative Lead

Creative Lead

Kushals Fashion Jewellery • India
18 hours ago
Job description

Creative Lead – Design, Copy & Video

Reporting - Creative Head

We’re looking for a creative leader with strong aesthetics, leadership and communication

skills to inspire, manage and elevate our creative output - across design, video, copy and

content for both online and offline channels.

Role Overview

As the Creative Lead, you will head a multidisciplinary team of graphic designers, video

editors, and copywriters—guiding them from concept to execution. You’ll ensure fresh

ideas are explored, output stays brand-elevating, and operations run smoothly. This role

calls for equal parts creative leadership, content vision, and operational oversight, with a

strong understanding of how design and copy work together to tell compelling stories.

Key Responsibilities

  • Creative & Content Leadership : Own the creative vision for all brand

touchpoints—design, video, copywriting, and content—across digital and offline

channels.

  • Content for Online & Offline Channels : Develop and oversee creatives for
  • e-commerce, social media, paid ads, emailers, in-store displays, packaging, and

    more.

  • Trend Awareness : Keep a pulse on fashion, jewellery, content, and social media
  • trends, as well as competitor strategies, to ensure fresh and relevant output.

  • Idea Generation : Lead brainstorming sessions to inspire innovative campaign and
  • content ideas that resonate with diverse audiences.

  • Cross-Functional Collaboration : Partner with brand, social media, marketing, and
  • studio teams for unified creative execution.

  • Quality Control : Review and approve all creative work—design and copy—ensuring
  • brand alignment and platform optimization.

  • Operational Excellence : Oversee timelines, workloads, and workflows to ensure
  • on-time, high-quality delivery.

  • People Management : Mentor, motivate, and upskill a team of creative
  • professionals, fostering both visual and written communication skills.

  • External Coordination : Manage relationships with creative agencies, freelancers,
  • and production partners when required.

    Candidate Profile

  • Graduation in Design, Visual Communication, Fashion Communication, or similar.
  • 8–10 years of experience in creative and content roles, with at least 3–4 years
  • leading a multidisciplinary team.

  • Proven experience in fashion, retail, or e-commerce with a portfolio showcasing
  • design, video, and content work.

  • Strong understanding of social media creative formats, content marketing, and
  • campaigns.

  • Expertise in both digital and print design, with knowledge of production processes
  • for each.

  • Strong understanding of brand tone and copy alignment, with the ability to guide
  • effective messaging.

  • Excellent leadership, communication, and presentation skills.
  • Ability to think strategically while remaining hands-on in guiding execution.
  • Experience managing high-volume creative operations.
  • Bonus : Knowledge of photography (product / model) and post-production
  • workflows.

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