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Social Media & Content Executive

Social Media & Content Executive

ConfidentialChennai, India
9 days ago
Job description

About Bridlen

Bridlen is a premium shoemaker dedicated to craftsmanship, timeless design, and honest shoemaking. We're looking for a Social Media & Content Executive who can translate our story into engaging content that resonates with our growing community.

Key Responsibilities

1. Content Creation

  • Create and edit captions, reels, stories, and short-form videos that align with the Bridlen brand.
  • Support product shoots and behind-the-scenes coverage at the workshop.
  • Write engaging content for posts, emailers, and website updates.
  • Develop mood boards that reflect the brand identity and campaign direction.

2. Management

  • Maintain a structured weekly / monthly calendar to ensure consistent, high-quality posting.
  • Plan content around product launches, campaigns, and seasonal brand moments.
  • Respond to comments and DMs in the Bridlen voice.

    • 4. Trend & Competitor Monitoring

  • Keep track of trending formats, audio, and storytelling ideas.
  • Suggest adaptations that suit Bridlen's premium identity.

    • 5. Campaign Support

  • Assist in executing digital campaigns and partnerships.
  • Coordinate with paid ad team by preparing assets.

    • 6. Collaboration

  • Coordinate with the founders, shoemaker, and creative director to highlight technical storytelling.

    • What Makes This Role Junior–Mid Level

  • Hands-on, execution-focused, with space to learn and grow.
  • Supports team, creative director and founders in strategy, but owns daily execution.
  • Focus on storytelling + tactical posting rather than high-level campaign planning.

    • Requirements

  • 1–2 years experience in social media / content creation.
  • Strong content writing and communication skills.
  • Familiarity with Instagram, YouTube, and luxury / fashion branding.
  • Basic skills in Canva or video editing apps. Adobe Suite is a bonus!
  • Interest in craftsmanship, shoes, or fashion (preferred).
  • Self-driven and detail-oriented, comfortable in a startup-like setup.

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    Skills Required

    Content Creation, Adobe Suite, Canva, instagram , Youtube, Content Writing

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    Social Media Executive • Chennai, India