Isha Foundation - Market Development & Relations Manager

Key Responsibilities :

Market Analysis and Research :

• Consumer Demand Assessment : Conduct in-depth research to understand demand for natural and organic produce across Tamil Nadu.
• Analyze demographics, purchasing patterns, and consumer preferences.
• Market Trends and Opportunities : Track local and national market shifts, identify growth areas, and study competitive pricing, distribution models, and promotional strategies.
• Data Collection and Analysis : Use surveys, focus groups, and consumer feedback to gather actionable insights.
• Apply statistical tools to interpret data and prepare detailed reports on trends and opportunities.

Consumer Engagement :

purchase.

Farmer Relations and Support :

Market Development and Expansion :

Monitoring and Reporting :

Stakeholder Collaboration :

(ref : iimjobs.com)