Sr. Brand Alliances Executive

Company Profile

EaseMyTrip embarked on its journey in 2008, initially focusing on the B2B2C (business to business to customer) distribution channel, offering travel agents access to its website to facilitate the booking of domestic airline tickets, thus catering to India's offline travel market. Subsequently, leveraging its stronghold in the B2B2C channel, the company expanded its operations into the B2C (business-to- customer) distribution channel in 2011, primarily targeting the growing travel requirements of the Indian middle-class population.

About

We are seeking a highly motivated and proactive Sr. Brand Alliance Executive for our team. As a Sr .Executive, you will learn in various aspects such as developing marketing campaigns, conducting market research, creating promotional materials and collaborating with other departments to coordinate marketing efforts. Sr. Brand Alliance Executive are also often involved in planning and attending events, monitoring competitor activity and evaluating the effectiveness of marketing strategies.

Responsibilities : .

Event Planning And Execution

• Plan and manage BTL and offline events, including exhibitions, promotions, product launches, and activations.
• Coordinate with internal teams and external vendors to ensure seamless event execution.
• Conduct site visits to evaluate potential event venues and ensure they meet event requirements.

College Sponsorship & Partnership

Requirements

Skills : - Marketing and Below The Line Marketing (BTL)

Skills Required

Event Management, Marketing