Creative Design Lead

Senior Designer | DeHaat Honest Farms

Location : Gurugram

Experience : 5–6 years (FMCG or CPG design experience is a must)

Function : Brand & Content (works with E-com, Q-comm, Trade Marketing, NPD, and Performance Marketing)

Reporting To : Brand Manager

About Honest Farms

DeHaat Honest Farms is redefining how India experiences food, straight from farmers, free from pesticides, and full of integrity. We are a fast-growing FMCG brand combining agriculture, technology, and design to bring authenticity and quality to every pack and platform.

We are looking for a Senior Designer who can translate our farmer-first values into compelling visual design across packaging, e-commerce, retail, and digital campaigns.

Role Overview

You will lead the complete visual identity for Honest Farms across digital and retail touchpoints. The role demands creative thinking, design precision, and a strong sense of how visuals influence consumer behavior.

Key Responsibilities

E-commerce and Q-commerce Design

• Create A+ content, PDP images, brand storefronts, and promotional assets for Amazon, Flipkart, Zepto, Blinkit, Swiggy Instamart, and BigBasket.
• Develop asset playbooks by SKU or category and test what drives conversions.
• Ensure all assets meet platform guidelines and brand standards.
• Partner with the performance marketing team to optimize creatives for click-through and conversion.

Retail and POSM Design

Packaging and NPD

Brand and Campaigns

Insights and Compliance

Workflow and Vendor Management

Required Skills

Good to Have

Education

Bachelor’s degree in Communication or Visual Design (NID, NIFT, MIT, Symbiosis, or equivalent portfolio).

Why Join Us

If you are a designer who blends creativity with commercial thinking, we would love to connect.