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ECommerce Brand Manager

ECommerce Brand Manager

1702 Digital NetworkNew Delhi, Republic Of India, IN
13 hours ago
Job description

E-commerce & Digital Creative Executive (White Goods Industry)

Location : Client Office – NCR (On-site)

Experience : 2–5 years

About the Role :

We are looking for a detail-oriented and creatively driven professional to manage e-commerce brand presence, performance creatives, photoshoots and website UI / UX and backend for a leading client in the consumer durables category. The ideal candidate understands how design, communication, and commerce meet to drive sales and brand affinity online.

Key Responsibilities :

E-commerce Management :

  • Manage product listings, images, and descriptions across major platforms (Amazon, Flipkart, Reliance Digital, Tata Cliq, Myntra, Zepto, Blinkit, brand D2C website, etc.)
  • Coordinate with marketplaces and agencies for campaigns, offers, and content updates
  • Track and optimize product visibility, pricing, and reviews
  • Monitor platform performance metrics and share insights to drive conversions

Creative & Communication

  • Conceptualize and brief digital-first creatives for e-commerce, quick commerce, and social (Amazon A+ pages, banner ads, etc.)
  • Coordinate with designers for performance-driven creatives — static, video, and GIF formats
  • Maintain visual and tonality consistency across digital assets
  • Support ATL / BTL campaigns with product visuals, landing pages, and ad copies
  • Website & D2C Handling

  • Oversee regular content updates on the brand’s website and D2C shop
  • Manage CMS tools (Shopify / WooCommerce / Magento preferred)
  • Optimize product pages for SEO and conversion rate
  • Liaise with tech and design teams for UI / UX improvements
  • Analytics & Coordination

  • Use tools like Google Analytics, Ads Manager, and marketplace dashboards for performance tracking
  • Coordinate with cross-functional teams – marketing, brand, design, and agency partners
  • Share weekly and monthly performance reports with actionable insights
  • Qualifications & Skills

  • Graduate / Postgraduate in Marketing, Communications, or Digital Media
  • 2–5 years of experience in e-commerce or digital marketing (preferably in white goods / appliances / electronics)
  • Strong understanding of platform algorithms, product cataloguing, and digital campaigns
  • Familiar with CMS platforms and digital ad tools
  • Excellent communication and coordination skills
  • Eye for detail and design aesthetics
  • Good to Have
  • Experience managing omnichannel digital presence
  • Exposure to quick commerce (Blinkit, Zepto, Swiggy Instamart)
  • Knowledge of performance marketing creatives and product photography guidelines
  • What We Offer

  • Opportunity to work as a client partner at their office
  • Creative autonomy and ownership of digital assets
  • Exposure to top-tier marketing, tech, and e-commerce teams
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    Ecommerce Manager • New Delhi, Republic Of India, IN

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