Sr. Social media specialist

Job Title : Senior Social Media Executive

Location : Ahmedabad

Salary : ₹4,20,000

₹4,80,000 LPA

Experience : 4–7 Years

Department : Marketing / Digital Media

Employment Type : Full-Time

Job Summary :

We are looking for a creative and strategic Senior Social Media Executive to lead our social media initiatives across platforms. The ideal candidate should have a strong grasp of digital trends, proven experience in managing branded social media accounts, and the ability to craft compelling content that drives engagement and results.

Key Responsibilities :

Develop, plan, and execute a comprehensive social media strategy

Manage daily posting, scheduling, and community engagement across platforms (Instagram, Facebook, LinkedIn, X / Twitter, YouTube, Tik Tok etc.)

Create, curate, and coordinate engaging content—graphics, reels, stories, and campaigns

Monitor trends and conversations to create timely and relevant content

Collaborate with design, marketing, and content teams for cohesive brand messaging

Manage paid ad campaigns and boost posts when needed

Track KPIs and generate performance reports; provide insights and recommendations

Handle influencer collaboration, brand tie-ups, and giveaways (if applicable)

Manage social media crisis communication when required

Train or mentor junior executives / interns as needed

Requirements :

Bachelor’s degree in Marketing, Communications, Media, or related field

4+ years of hands-on experience in social media management

Strong command of visual storytelling and content strategy

Proficiency with tools like Canva, social pilot, Meta Business Suite, Hootsuite, Google Analytics, etc.

Excellent written and verbal communication skills

Creativity, attention to detail, and ability to manage multiple platforms simultaneously

Experience with paid media campaigns is a plus

What We Offer :

A vibrant and collaborative work culture

Opportunities to lead and innovate in digital campaigns

Access to industry events, tools, and training