Growth Marketing Specialist

About The Role

Ready to build the demand generation machine that makes enterprise buyers think, 'Finally, someone who understands our unique challenges'

As our Growth Marketing Specialist, you'll architect multi-channel distribution engines that turn industry expertise into high-converting enterprise campaigns. You're not running generic email blasts—you're orchestrating sophisticated demand generation plays across paid, email, events, and direct mail that consistently convert target accounts into qualified pipeline.

Working within our agile team, you'll architect the complete revenue engine : audience segmentation, campaign orchestration, account activation, and conversion acceleration.

Transform market insights into precision-targeted campaigns that activate high-value target accounts across multiple touchpoints and convert sustained engagement into booked meetings and measurable pipeline contribution.

What you'll do

• Run multi-channel programs (email, paid, direct mail, webinars, events, social) with tight cadences and weekly iteration cycles that compound results.
• Stand up repeatable frameworks for 1-few and 1-many plays with battle-tested playbooks, templates, and BDR SLAs that scale.
• Partner with BDRs on precision targeting, conversion sequences, and meeting quality—close the feedback loop on message-market fit with real data.
• Run events (virtual / field) and tradeshows : full-cycle ownership from acquisition through logistics, enablement, and post-event pipeline attribution.
• Own vertical messaging and offer adaptation : Translate complex product capabilities into industry-specific narratives that resonate; maintain dynamic personas and pain maps that drive conversion.
• Ship fast experiments : Test vertical messaging, account-based offers, personalized creatives, engagement triggers—scale what drives target account conversions and pivot quickly from what doesn't.

You'll thrive if you

Skills Required

Hubspot, Product Marketing, vertical marketing