Sr. Email Marketing Specialist

GR Scholastic LLP is looking for an experienced Senior Email Marketing Specialist with a proven track record in international email marketing. This role is ideal for someone who can craft impactful campaigns, analyze performance, and drive results on a global scale.

Responsibilities

✅ Plan, design, and execute international email campaigns

✅ Manage audience segmentation, personalization & A / B testing

✅ Track & analyze KPIs (open rates, CTR, conversions)

✅ Develop & present reports on campaign effectiveness

✅ Maintain and enhance automation processes, ensuring data integrity & compliance

✅ Stay updated on industry trends, best practices & SEO principles

✅ Collaborate with content, design & product teams for brand alignment

Qualifications

✨ 5+ years of email marketing experience (international focus)

✨ Expertise in HubSpot, Mail jet, Mailchimp, Salesforce Marketing Cloud

✨ Skilled in analytics, reporting & campaign optimization

✨ Knowledge of HTML / CSS for email design

✨ Strong project management skills (multi-campaign handling)

✨ Creative, proactive & problem-solving mindset

Skills Required

mailchimp, Css, Salesforce Marketing Cloud, campaign optimization, Hubspot, Html